Actually, William Shatner has nothing to do with dentistry. And that’s a good thing.

The familiarity with Priceline’s marketing is a good place to start, though. Mix in a few thousand medical and dental professionals who are willing to try a similar technique to improve their new patient flow and you’ve got a website called PriceDoc.

For an average of about $50 per month for a spot on the PriceDoc website, you can give percentage discounts, allow patients to negotiate for prices, or simply state your fee for specific procedures. Like a porcelain crown. Can you imagine someone on the internet seeing that your crown fee is less than the other dentist down the street, and then coming to you instead, and paying cash?

Or if you put the shoe on the other foot, have you tried shopping for that gall bladder surgery that you’ve been needing for a while?

PriceDoc went national about six months ago, and has yet to post any impressive procedure price wars between healthcare providers. There’s also no way to know if a dentist is as good as they say they are on their advertisement, so it’s difficult to predict whether or not this type of marketing will appeal to those dentists who value quality care over production quotas. Currently the only requirement for setting up a provider account is a credit card.

It’s a great idea in concept, especially for patients without insurance and dentists that prefer consumer-driven care instead of insurance-dictated treatment. If enough healers are ready to take a leap of faith, PriceDoc may become a force that changes healthcare forever.

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In the meantime, consumers already have the ability to price out the average cost of many common dental procedures without having to compare dentists’ fees directly. The website Healthcare Blue Book offers suggestions based on a patient’s zip code, and even recommends taking a printout of the “fair cash price” to your office when an estimate is presented for anticipated dental work. Blue Book prices are generally above standard insurance contract rates, and considered fair compensation for cash-paying patients.

Patients should probably be glad, though, that dentists can’t use the Blue Book in reverse to judge the condition of a person’s mouth beforehand.

There’s nothing worse in the fashion world than being stuck in an outdated trend. Five years ago you would have thought that all the reception rooms of dental offices were filled to capacity because of all the patients demanding that their teeth reflect the times with grills of gold teeth.

But that’s not the case today.

The economy has since tanked and the price of gold is higher than ever (currently over $1,100 per ounce). The only one glinting a smile of 14 karats these days is Lady Gaga, and she safely skirts the hip-hop genre by going all Team Edward with vampire fangs.

So when dental gold is out (literally), you can impress your patients with a small token of your appreciation. Take out their gold crowns, inlays, bridges, and then give it to the patient along with a postage-paid envelope.

What’s cool about this deal is where the envelope goes. Not to some shady “Cash4Gold” operation. It goes to a reputable company that will pay your patients back a fair price.

And here comes the best part: Garfield Refining Company is so generous, they’ll give you ten percent for the referral. Don’t be afraid to let your patients know that you’re getting a kickback. They’ll just be happy that you’re not keeping all the dental gold for yourself.

So click this Garfield box on the left to enroll in the Patient Bling Program and get a few envelopes for your office. Nevermind that they still call it the Scrap Program; they just haven’t seen this review yet.

You also might want to look through Dental Products Report’s list of gold refining companies. And in case you were wondering, this is not a paid advertisement. Garfield Refining simply has a great idea that spreads goodwill and makes money for everyone.