This company knows better than to show what a person looks like wearing cheek retractors. But the bald dude in the tradeshow booth just couldn’t keep his mouth shut, and so has inadvertently revealed the eerie side of DIY whitening treatments.

If the silly little LED lights aren’t bad enough, the company has solved the apparent problem of “what to do” for the hour-long treatment process: built-in music headphones for your MP3 player.

Ahh, the fringes of the ZOOM-persuaded target audience make one smile and wince at the same time.  Thanks to Engadget for the help with next year’s Halloween costume.