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Hygiene For Realz or corporate hijacking?

November 4, 2010 By Trish Walraven 3 Comments

Yes, she’s got a dental supply company backing her, and yes, she’s a little green and looks like she’s trying hard to be obnoxious (which she obviously isn’t), but there’s something about DESIree that is utterly fascinating.

Yesterday brought the unveiling of The DEZIree Show, a “just between us” video blog for dental hygienists. Will she be engaging, relevant, and positively bloom in her fun weekly rants so that her viewers want to share her messages and spirit? Or will this be a failed publicity experiment that a corporation is trying in order to find their place in the social media order?

Currently it could go either way. But you should totally root for DEZIree because she seems worth five minutes of your time per week.

Filed Under: Fun, Marketing, Technology Tagged With: dental hygiene, DentalEZ, DEZIree Show, Star Dental, video blog, video blogger

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DentalBuzz explores rising trends in dentistry with its own slant. The speed at which new products and ideas enter the dental field can often outpace our ability to understand just exactly the direction in which we are heading. But somehow, by being a little less serious about dentistry and dental care, we might get closer to making sense of it all.

So yeah, a tongue-in-cheek pun would fit really nicely here, but that would be in bad taste. Never mind, it just happened anyways. Stop reading sidebars already and click on some content instead.

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