Yes, she’s got a dental supply company backing her, and yes, she’s a little green and looks like she’s trying hard to be obnoxious (which she obviously isn’t), but there’s something about DESIree that is utterly fascinating.

Yesterday brought the unveiling of The DEZIree Show, a “just between us” video blog for dental hygienists. Will she be engaging, relevant, and positively bloom in her fun weekly rants so that her viewers want to share her messages and spirit? Or will this be a failed publicity experiment that a corporation is trying in order to find their place in the social media order?

Currently it could go either way. But you should totally root for DEZIree because she seems worth five minutes of your time per week.