It’s a shame that these commercials, first broadcast during the 2004 Superbowl, were upstaged by Janet Jackson’s “stardom” during the halftime show that day. I thought that it was utterly brilliant marketing, even better than the commercials that went totally silent and you’d have to peek your head around the corner to see why your TV turned off. I mean, this campaign is the epitome of the proof that marketers will do whatever it takes to get your attention.
So if you agree with me that these were the silliest, funnest commercials of the time, especially because secretly you found yourself doing a subconscious ortho workup on the pre-adolescent mess of a dentition, then you now get your chance to revisit them here.
Our little freaky bowler hat hobgoblin is acting shy about showing his jacked-up smile at first. Open please, and bite your back teeth together.
Or just sing for us, okay?
Yes, you have a pepper bar, and you’re cute in a “I can’t unsee that” kind of way. But did you have to go all Sistine Chapel on us?