DentalBuzz Staff

Why COVID-19 increases your need for contactless payments

April 24, 2020 By DentalBuzz Staff 1 Comment

We love sharing good information that empowers dental practices to make unbiased decisions, which is why our friends at SoftwarePundit didn’t even have to send us any sort of payment, contactless or otherwise, to get the word out about their dental software review site. This category of solutions should be on the top of your research list right now, for obvious reasons.

by Bruce Hogan

Traditionally, dental practices have been slower to adopt new technology than other medical practices. Most dental professionals can understand why – implementing new technology is a time consuming and tedious process! However, the benefits of overcoming these barriers are often well worth the pain. Do you remember the days before automated appointment reminders? Without software tools, front-office staff were forced to manually call patients before every appointment!

Practices nationwide are increasingly adopting payment processing technology called contactless payments. Contactless payments refer to a variety of ways that patients can pay for treatments digitally, whether it’s paying through a text message or using a mobile wallet like Apple Pay. Patients are no longer forced to pay by mailing a check.

Why are dental practices starting to offer contactless payments? It’s what patients want! A recent study showed that 35% of customers are interested in paying with a text from their phone, but only 4% of small businesses offer this payment option. Additionally, 62% of buyers under the age of 35 would frequently or always pay with a text from their phone if they could. Allowing patients to pay the way they want to is an effective way to increase revenue and patient satisfaction.

Covid-19 is accelerating the need for dental practices to adopt payment technology. With shelter-in-place orders, patients can’t physically come into your office to pay for treatment they have received. Many practices are understaffed or closed right now, and do not have the capability to print and mail statements. Most importantly, when patients do begin returning to practices, contactless payments will allow patients to pay without any direct physical contact with your team.

Benefits of Contactless Payments for Dental Practices

There are three primary benefits of contactless payments: they lead to improved operational agility during crises like coronavirus, increased revenue, and reduced administrative workload.

Contactless Payments are Particularly Beneficial During Coronavirus

Contactless payments are ideal during Covid-19 because it allows patients to pay for treatments without being physically close to staff. Practices can use contactless payments to collect payments for services they have rendered prior to the shut down. This would be especially beneficial for cash-strapped practices that need an immediate influx of cash.

Additionally, contactless payments could be a part of the operational changes that practices make to increase safety after reopening. Contactless payments allow patients to maintain a safe distance from front-office staff when making payments. It’s congruent with the social distancing behavior that we’ve been practicing since March.

Finally, contactless payments are a valuable tool for practices that offer teledentistry appointments. After appointments are finished, you can immediately send patients a payment request digitally. This makes the payment process much easier and faster for both parties.

When practices offer patients more options to pay, they pay more often

Weave, a patient communication software company, commissioned an independent market research firm to survey a random sample of 380 small business customers and 350 small business owners to understand their behaviors and perceptions regarding payment options. In this study, the research firm found that small businesses that offer more payment options increased revenue by 29%. The study’s conclusion supports a common sense notion that we, as consumers, can all relate to – we are more likely to pay, if we can pay the way that we want to!

Contactless Payments Makes Billing Easier for You

Contactless payment software also reduces a lot of clerical work for dental practices. Traditionally, the collection process involves printing and mailing statements, entering billing information, and managing merchant accounts. Most contactless payment software automates these tasks for you. For example, the billing process using Weave’s text-to-pay feature involves a single text. The patient inputs their own payment information, and the software automatically processes the payment.

Types of Contactless Payments

There are several types of contactless payments. While they differ slightly, all share the benefit of patients being able to pay remotely.

Send Payment Requests by Text

Practices can use software tools, like Weave, Podium, and Doctible, to send payment requests by text. You simply enter the patient’s phone number, input a treatment amount, and attach a statement. This is much easier than traditional collection methods that involve printing and mailing statements, collecting billing information, and charging each transaction manually! Patients input their own billing information into the text, payments are automatically processed, and the money goes straight into your bank account.

Send Payment Requests by Email

Many software tools allow you to send payment requests by email. The process is similar to sending payment requests by text. You enter the patient’s email address, attach statements, and enter payment amounts. The software takes care of the rest.

Process Payments with a Desktop Application

For patients more comfortable paying for treatment over the phone, many solutions have desktop applications with a payment-processing tool. Front-office staff can input card information directly into the app, and the tool automatically processes the payment.

Receive Payments Through Mobile Wallets

Many patients prefer paying for treatment using a mobile wallet, like PayPal OneTouch and Apple Pay. Making this payment option available makes the billing process more convenient for your patients.

How to Get Started with Contactless Payments

Here’s a list of steps that we recommend when searching for the right vendor. Typically, the process takes about 1-2 months from initial research to completed software implementation.

Create a Short-list of Potential Vendors

Make a list of the vendors in the market that interest you. We recommend Doctible, Podium, and Weave to get your list started.

Research Each Vendor

While doing your research, keep an eye out for the most important qualities in the vendors. This includes price, features, and quality of customer service. SoftwarePundit provides in-depth analysis on many vendors that provide contactless payments. Check them out!

Talk to Existing Customers of Each Vendor

One of the best ways to learn about vendors is to speak with customers who have used the product first hand. Customers will typically speak candidly about what they like and dislike about the product, and give you a clear idea of what you should expect. SoftwarePundit for Dentists is a Facebook group created to serve as a platform for dentists to discuss dental software.

Go Through Sales Process

Reach out to each vendor, and begin the sales process. The sales process typically involves a series of steps including:

Introductory call
Product demo
Product testing
Contract negotiation & signing
Software implementation and staff training

Are You Ready to Find The Best Software for You?

Finding the right software to implement contactless payments can be a confusing process. Our job at SoftwarePundit is to make this process easier, and help you pick the best software that fits you and your team’s style and needs. Come visit our website if you have any questions about contactless payments in dentistry!

Bruce Hogan is Co-founder & CEO of SoftwarePundit, a technology research firm that provides advice, information, and tools to help businesses thrive. Bruce has experience investing at multi-billion dollar private equity firms, leading teams at venture-backed Internet companies, and launching new businesses.

Lead Aprons feel so good! Here’s why.

October 30, 2019 By DentalBuzz Staff 6 Comments

Ever since you were a kid, you’ve known this: there’s a comfort that settles through you right before getting dental x-rays. You notice when the heavy shield gets draped over your shoulders and tummy that it’s a bit easier to relax, to open your mouth and let the dental professional twist things in your mouth at weird angles.

That comfort is called Deep Touch Pressure. It’s what swaddled babies feel with a tightly-wrapped blanket, what dogs experience when they wear a Thundershirt, and what up until recently has been known as a soothing technique primarily for kids and adults who are on the autism spectrum.

When Deep Touch Pressure is applied over a wide area, it switches the body from running its sympathetic nervous system to its parasympathetic nervous system. Deep touch pressure gives a sense that it’s okay to leave the “flight or fight” mode and settle into a “rest and digest” mode instead.

The sympathetic nervous system engages when you anticipate anything that is challenging, scary, or painful, while the parasympathetic nervous system is responsible for releasing feel-good endorphins, relaxing muscles, and creating a sense of peace and calm.

To review, then, this person has their Sympathetic Nervous System fully engaged:

Person holding mouth as dentist and assistant sneak up behind.

Next, look at this little puppy enjoying its Parasympathetic Nervous System response:

No rhetorical questions here. You know you could just be the puppy forever.

There are stories like this one from Dr. Spindel’s blog that tell of patients wanting to keep the lead vest on for their entire appointment as a sort of security blanket. Only unlike her, once the x-rays are taken, most of us are nakedly shocked back into anxious uncertainty with the removal of the deep touch pressure feeling.

Um, hello?

You know exactly where this is going, right?

More than just a heavy Snuggie.

Pretty much every retail and online shop sells Deep Touch Pressure products now. This therapy is found in the form of weighted blankets which are much more comfortable and heavier than lead shields so yay!

If you’re a patient who gets a little anxious going to the dentist and you already have a weighted blanket that you shelled out $200 for when they first became available, try bringing the blanket to your next appointment to see if it helps.

And for those dental professionals reading this, you might consider getting a few weighted blankets for your office. You can find them as low as $50 each but current pricing hovers around $75 these days. Here’s an inexpensive fifteen-pounder seen in the local warehouse store this weekend:

Need something a little more rugged? These weighted blankets from DentaCalm are available in different sizes, can be wiped clean, and come in two colors:

Dental fear is real.

Even people who have been going to the dentist forever get nervous sometimes, like it wells up from some organic “gonna get you” place in our primitive perimeter warning system. Deep touch pressure helps to inhibit dental anxiety. Except for the anxiety within the dentists when slinking into a dental chair to get their teeth cleaned when there’s an opening in the schedule. Their stress comes from the fear that they’re about to be exposed as a fraud by their hygienist if the dentist’s gums bleed even one little speck during their preventive care. Sorry, the weighted blanket is simply not going to make up for not flossing.

Feeling calm is better.

Instead of shaming dentists for their questionable home care, then, let’s all get the word out that weighted blankets are more than a fad, or that they’re used as merely an excuse to stay in bed longer in the morning.

Worried about the stigma or mood-altering effects of using laughing gas (nitrous oxide)? Weighted blankets create a similar sense of well-being without masks, drugs, or that loopy feeling. Many practices have already discovered the benefits of weighted blankets, and feature this amenity on their websites as one of the ways they make dental visits easier.

Please share this link with your dental professionals, your patients, and your friends. And as always, DentalBuzz does not use affiliate links or accept ad payments, so feel free to browse the resources list and share your experiences with weighted blankets (or any good deals you discover!) in the comments below.

Resources and further reading:

Can I please wear the heavy vest: https://lspindelnycdds.blogspot.com/2019/05/can-i-please-wear-heavy-vest.html

The Allure of the Weighted Blanket: https://www.brainfacts.org/Thinking-Sensing-and-Behaving/Sleep/2018/The-Allure-of-the-Weighted-Blanket-112918

Penn Medicine: More than just a fad: https://www.pennmedicine.org/updates/blogs/health-and-wellness/2019/february/weighted-blankets

HippoHug: https://hippohug.ca/2018/12/12/anxious-at-the-dentists-office-try-a-weighted-blanket/

TruHugs Research Blog: https://blog.truhugs.com/deep-pressure-stimulation-used-during-various-dental-procedures-to-curb-anxiety-symptoms/

DentaCalm: https:/dentacalm.com

Sommerfly Wipe-Clean Relaxer: https://www.sommerfly.com/collections/wipe-clean-collection/

How to trick kids into brushing their teeth

April 24, 2019 By DentalBuzz Staff 2 Comments

It’s a no-brainer. Dental hygiene, specifically brushing your teeth, is important. But, if you’re a parent with little kids, it’s not always easy. Kids can be stubborn – especially when every aspect of their life is controlled by their parents. This can quickly turn a two-minute task, like brushing your teeth, into a difficult ordeal and even a chore. But, don’t worry! We’ve asked parents what their go-to tricks are to get their kids to not only brush their teeth, but enjoy doing it.

Tip 1: Make it a competition

There’s nothing like sibling rivalry, and it happens even without parental interference. So, why not use this to get your kids pumped about brushing their teeth? Tell them that the winner is chosen by who has the best -smelling breath after two minutes of brushing their teeth. The prize can be something simple, like a temporary tattoo or a glow stick they can take to bed. If you can’t tell the difference between whose breath is better, just switch up the winner every time, you sneaky parent, you.

Do you only have one child? Then brush your teeth with them and use the two-minutes as a countdown. Once the clock hits 0, use the below tip to see whose teeth are the cleanest.

Tip 2: Use a “Tooth Check” after every brushing

If you don’t think your kids are brushing their teeth properly, take a picture of their smiles after every brush. Then, use the picture to zoom in and show them how icky their teeth are when they don’t brush correctly. Not only will this show them why brushing is important, it’ll hold them accountable so they learn the right way to take care of their teeth.

Tip 3: Show your kids pictures of neglected teeth

This is a classic scare-tactic type tip. If your kids are being stubborn and refuse to brush, show them what it looks like when you don’t take care of your teeth. You can also show them this video that explains what happens to neglected teeth.

Cavities are only the beginning of the painful and gross domino effect that can happen if you don’t take dental hygiene seriously. Research from the American Dental Hygienists Association has found a connection between heart disease and key bacteria in periodontal disease. Also, inflammation in your mouth may cause inflamed arteries which can lead to a stroke. Depending on how old your kids are, you can decide how much of this information is necessary to get them to brush those teeth!

Tip 4: Get fun toothbrushes and decorative cups for mouthwash

As a kid, I hated brushing my teeth. And apparently, I didn’t understand how to do it correctly. I’m the baby of my family with two older brothers. By the time my parents had to teach me – the third child – anything, they would lean on my brothers to show me first. So, they were shocked after a trip to the dentist when my brothers had zero cavities and I had SEVEN. Low and behold, my six year old self was unaware that you are, in fact, supposed to brush behind your teeth, too. I had only been brushing the tops and fronts of my teeth. Nice.

My mom intervened and bought me a new, sparkly teal toothbrush and filled me in on the proper brushing etiquette. She also started buying superhero Dixie cups that made mouth-washing fun. While decorated toothbrushes can be overpriced, try seeing what your local Dollar Tree has for kids’ toothbrushes. You might be surprised to find their favorite cartoon character or color available.

Tip 5: Make brushing your teeth a family affair

As we saw above, kids learn by example. So, brushing your teeth alongside them can help teach them while offering up some time to bond with them. If you travel for work or are in a separate household from your kids at times, you can try video chatting with them while you all brush your teeth and get ready for the day or for bed.

It’s recommended that you brush your teeth twice a day for two minutes in the morning and again before you head to bed. Starting your day and ending your day brushing your teeth together can help your kids establish a routine that they’ll carry on for the rest of their lives!

Caroline Gillard is a public relations professional and freelance writer for the health care and financial services industries. As a stand-up comedian on the side (and after the right amount of drinks) she aspires to bring comedy to her writing while providing useful information for her readers.

References:

ADHA: Oral Health-Total Health: Know the Connection. https://www.adha.org/resources-docs/7228_Oral_Health_Total.pdf

Quick Facts: Toothbrushing Infographic. https://www.mouthhealthy.org/~/media/MouthHealthy/Files/A-Z/Infographic_Brushing_102714.pdf

These identical twins can both be your dentist

February 8, 2019 By DentalBuzz Staff 6 Comments

The novelty of seeing someone’s face repeated on another human creates a positive moment of surprise that will be instantly apparent on your own face. Do you feel genuine happiness when you encounter the miracle of identical twins? Well, maybe there’s a dental practice in your area that will engage that joy, one that will take care of that big broad smile that they bring out of you every time you visit.

Duplicate Dentistry is what you’ll get with twins! At least that’s the general idea. Two individuals who chose the same path in life, right down to their profession and where they would live. It makes sense, though, that twins would find a sense of trust and companionship with one another enough to form a complimentary way to be in the world.

It’s pretty common for spouses to meet in college and then to build dental practices together, or for children to follow their parents’ leads and then join them as dentists in the towns where they were raised. Identical twin dentists practicing together is quite exceptional, and rare, which is a little surprising! As an identical twin, it makes sense to weigh your natural clone’s career ideas along with those that you are considering. Then again, it’s a lot to ask someone to join you for eight years of college and then open up a business with you.

That’s exactly what these wonderful people have done, though. They are identical twins who work together to make dentistry a more enjoyable part of their patients’ lives. Keep reading to see if there are a set of twin dentists or orthodontists that are close enough for you to visit.

Charlotte, North Carolina

Drs. Lindsey Rennick Salone and Lauren Rennick Lockhart

Dual Image Smiles

One of the taglines for this practice is “Laugh Frequently. Smile Proudly.” Dr. Salone, Dr. Lockhart, and the other doctor Lockhart (Lauren’s husband) have been providing family dental care and orthodontics in the Charlotte area with the high level of expertise that comes with the rigorous years of additional training they have all received in their professions. The twins were featured recently on a local morning show where they shared why their practice is a great dental home for all members of the family, from toddlers to grandparents. On their website, Dr. Lauren gives us a taste of what it’s like to be her patient. She states, “I love to laugh, I love to smile, and am excited to share these gifts with you!” If you’re lucky enough to live in the Charlotte, NC area, visit them in their office (a renovated house!) or schedule an appointment with them at DualImageSmiles.com.

1315 Matheson Ave, Charlotte, NC 28205 Phone: (704) 334-6907

Midland, Michigan

Drs. John McLaren and Charles McLaren

McLaren Dental Associates

Some sets of identical twins can be harder to track down than others! Especially when they’re very humble about themselves. You would think that McLaren Dental would make it well-known that twin dentists would be caring for you! If it weren’t for this article written 15 years ago when the two took over an existing practice in Midland they may not have ever been included here. In the article’s interview, Charles echoes the feelings that many twins have about their lives together. “I have yet to meet any brothers or sisters that are closer than us. That’s the way we grew up,” Charles said. “A lot of our decisions in life were at least in part based on what the other was doing. We’ve both had the same interests and skills. I’ve called him up before, and thought I was talking to myself.” They can be found at McLarenDental.com.

308 Northgate Drive, Midland, MI 48640 Phone: (989) 631-7880

Frisco, Texas

Drs. Pantea Nooraee and Kelara Gandy

Twins Family Dentistry

This is the first of THREE (!) sets of identical dental twins in Texas, located in the far north Dallas area of the state. If you don’t see them both on the same day, however, that’s because they now work from two locations in Frisco to make it even more convenient for their patients. What’s it like to visit them? Here’s one reviewer’s take: “Dr. Nooraee and Dr. Gandy are the pinnacle of dentistry, the office has state of the art technology, SUPER sweet staff and convenience is their specialty. (I don’t know who my dentist is as they really are twins) I think I like them both though.” You can request an appointment and more from their website at TwinsFamilyDentistry.com.

8811 Teel Pkwy Suite 270, Frisco, TX 75034 Phone: (972) 335-3000

2626 Stonebrook Pkwy Suite 400, Frisco, TX 75034 Phone: (214) 872-2200

Austin, Texas

Drs. Kip Nielson and Cody Nielson

Starlight Dental and Orthodontics

Need a dentist (or two) that are fluent Spanish speakers and live in central Texas? It would be surprising to learn that the twins are both undergraduate Spanish majors, until you realized that their education was a continuation of the experience gained as each served as missionaries in Central America for two years. Dr. Kip’s time was spent in El Salvador, while Dr. Cody worked in Costa Rica. They both value building long-term relationships with their patients and providing a level of dental care that will endure as well. Dr. Kip shares his feelings about his work in this way: “l feel extremely blessed and fortunate to provide healthy and beautiful smiles to all those that l treat. I am thankful for the opportunity l have as a dentist to meet and serve so many wonderful people in the Austin area.” You can read more about them at StarLightDentalAustin.com.

10123 Lake Creek Pkwy #2, Austin, TX 78729 Phone: (512) 250-8101

Amarillo, Texas

Drs. Austin Hodges and Patrick Hodges

Hodges and Hodges Orthodontics

Austin Hodges and Patrick Hodges are identical twin dentists with additional specialty training as orthodontists. Which means that while you won’t be able to visit them for your regular dental care, they can make sure that you and your family’s teeth are in the best possible position to enhance your smile. Their childhood orthodontist in Amarillo hired them once they both graduated from Texas A&M University, and after his retirement, they moved to a new office built on the family land that is shared by their dad’s veterinary practice. Dr. Austin and Dr. Patrick were drawn to dentistry as their profession after participating in mission trips to Mexico with local dentists and experiencing profound gratitude from the people they served during those visits. Why did they choose to practice together? In this recent Amarillo Globe-News interview, Patrick addressed the question. “It’s never been a plan that was set in stone, but we always thought it would be nice to work together. We were roommates for almost 30 years, so we figured we’d be pretty good (business) partners.” They now have three locations where Texas panhandle residents can get their teeth straightened. To view a tour of their offices, visit HodgesAndHodgesOrtho.com.

5212 S Coulter St, Amarillo, TX 79119 Phone: (806) 353-9862

1801 4th Ave, Canyon, TX 79015 Phone: (806) 353-9863

1401 E. 1st St, Dumas, TX 79029 Phone: (806) 353-4442

Tuscaloosa, Alabama

Drs. Belinda Rhodes and Melinda Rhodes

Rhodes & Rhodes Family Dentistry

Meet BeBe and MeMe, the Rhodes twins who grew up in Sawyerville, Alabama. They’ve been practicing together in Tuscaloosa since 2013 and work with a loving group of dental staffers that know how to put patients first. Although they still practice under their original last name, both dentists are married, and enjoy spending their time serving their communities. After obtaining undergraduate degrees at Stillman College in Tuscaloosa, Belinda and Melinda earned their DDS degrees from The University of Michigan School of Dentistry. Learn more about the Rhodes and the rest of their team at RhodesFamilyDental.com.

6000 Old Greensboro Rd, Tuscaloosa, AL 35405 Phone: (205) 409-9088

Cincinnati, Ohio

Drs. Dave Rothan and Mike Rothan

Twin Dental

The Rothan brothers may not be exact duplicates of one another, but as twins that have practiced together for over 30 years, they deserve a place in this lineup. They are known for their ability to provide a wide range of dental services so that patients can have both general care and specialty care provided in the same office without needing referrals to other dentists. You’ll find that everyone in the practice is down-to-earth yet professional, and that they have the experience and technology needed to make dentistry less scary. Most importantly, Dr. Dave and Dr. Mike focus on prevention so that their patients are less likely to need more complex care in the first place! You can schedule a free virtual consultation online at TwinDental.com.

11430 Hamilton Ave Suite 1002, Cincinnati, OH 45231 Phone: (513) 825-6111

Monroe, Louisiana and Baton Rouge, Louisiana

Drs. Katina Beverly and Kredenna Beverly

TWINkling Smiles of Monroe

TWINkling Smiles of Baton Rouge

How do you know that your dentist has the right focus to take care of children? When that dentist originally wanted to be a kindergarten teacher. Both Katina and Kredenna were studying at Southern A&M College when a recruited suggested that they should look into becoming pediatric dentists instead of kindergarten teachers. They now practice independently, but that doesn’t mean they practice alone. On two Saturdays a month, the twins operate a satellite pediatric dental facility in Oakdale, Louisiana where they provide joint care to underserved kids, and they mentor each other throughout the week. Their slogan, “Twins Making Tiny Smiles Twinkle” helps them fulfill both their professional purpose as well as deepening their personal worldview. Katina expressed this to the News Star in 2018, stating, “When I talk about my journey, I always include my sister, because I think about our lives as one story.” And then there’s the $2 Bill Initiative that they use to teach kids about their origin and purpose. Learn more at TwinklingSmilesOfMonroe.com and TwinklingSmilesOfBatonRouge.com.

203 North 5th St., Monroe, LA 71201 Phone: (318) 805-9000

2314 Weymouth Dr., Baton Rouge, LA 70809 Phone: (225) 926-4444

Porterville, California

Drs. Elwin Hutchins and Erwin Hutchins

Hutchins Dental

Residents in the Porterville area were very appreciative when Elwin and Erwin Hutchins quickly filled in for a retiring dentist several years ago, and they are keen to share their kind demeanor and dental care with new patients as well as long-time patients. The identical twins started in mission dentistry, serving patients in Puerto Rico, Trinidad and Tobago with very busy outreach clinics where they worked for almost two decades before returning back to their California roots. Their wives have also joined them in practice – Elwin’s wife Sonia is an assistant while Sandy is the office manager. Visit them in either of their offices, or online at HutchinsDental.net.

350 N. Second Street, Porterville, CA 93257 Phone: (559) 781-1163

100 N. Palm Street, Woodlake, CA 93286 Phone: (559) 564-8878

Sarasota, Florida

Drs. Amy Nulty and Leslie Nulty

Mirror Image Dentistry

If there ever were a dental practice you could visit where it seemed like the dentist had cloned themselves so that they could be in two places at once, Mirror Image Dentistry would be the place. Dr. Amy and Dr. Leslie are very identical twins. New patients find it very hard to tell them apart from one another, given that they prefer to dress the same, participate in conversations where one’s sentence overlaps naturally into the others, and even work in the same close office space where they’ve been since 2001. The sisters grew up in Philadelphia and graduated from Temple University School of Dentistry. Find out why they proudly state “Our Patients Like To Go To The Dentist” by getting in touch with them at MirrorImageDentistry.com.

2140 Bispham Road, Sarasota, FL 34231 Phone: (941) 929-9332

Milwaukee, Wisconsin

Drs. Austin Dodge and Ryan Dodge

As recent graduates of Marquette University, Ryan is currently practicing out of state at Howell Comprehensive General Dentistry in Virginia, but once his brother Austin completes his periodontal residency at Marquette, they could end up in a complimentary practice together, somewhere. For now, though, we’re including them here because, look at them! They’re young, they haven’t settled down yet, there’s potential for them to practice together, and who knows? They may read this and decide to cozy up to one another for convenience, for camaraderie, and for the commercial appeal held by the novelty of being an identical twin. Watch this space for updates!

Limerick, Ireland

Drs. Cormac Shields and Conor Shields

Shields Dental & Implant Clinic Limerick

Ireland is fortunate to have a set of identical twin dentists in Conor and Cormac Shields, but it wasn’t by coincidence that they chose their profession. Their father and grandfather, both named Frank Shields, were dental surgeons before them. The twins’ grandfather qualified as one of the first dental surgeons in Tyrone in 1917, and their father was a pioneer in oral surgery and sedation in Dungannon. Americans will be surprised to see that the brothers list out their prices for dental procedures on their website and that they are also open on Sundays.

Ever wondered what a modern dental practice looks like in Ireland? Peek into the world of Dr. Conor and Dr Cormac in the video above, as they share their history, a hint of twin dynamics, and learn more about their philosophy as they explain how they provide not only dentistry but facial esthetic services in their offices.

10 Ashdown Ctr, Courtbrack Ave, South Circular Rd, Limerick, V94 K5TX Phone +353 61 480070

Brno, Czech Republic

Drs. Eva Luskačovy and Hana Luskačovy

DuoSmile

In the United States it is rare for dentists to also have double degrees in both medicine and dentistry. So when identical twins each have a double degree, is this the mathematical equivalent of a being a doctor to the 4th power? This is what you’ll find if you travel to the Czech Republic to visit Dr. Eva and Dr. Hana, who established their practice together in 2017. Language is not a barrier here, as you’ll discover that both doctors and many of their team members are fluent in English. You’ll find their Facebook page enchanting, with video vignettes that range from random silly office moments to informative dental health tips. Be sure to visit their website, too, at DuoSmile.cz.

Pekařská 84, 3rd Floor Brno, 602 00 Phone +420 720 02 32

_________

If you know of any other sets of identical twins practicing together that you’d like to see featured here, let us know in the comments below. Thank you to all the practices, and most importantly, to the people who have made this exploration of twins in dentistry a fun journey.

Amabrush (and all other mouthpiece toothbrushes) do NOT clean your teeth in ten seconds

June 27, 2017 By DentalBuzz Staff 24 Comments

Update 10/22/2021: Don’t buy mouthpiece toothbrushes. Not only do they not work, most of them don’t even turn on. It’s an easy way to get people to send money for scammy things. Need more proof? Go to Electric Teeth at the link below – they have much more current information than you’ll find here.

Mouthpiece toothbrushes: think twice before you buy

IMPORTANT UPDATE 6/5/19: The Amabrush is extinct. This article is useless. Scroll to the bottom to learn why.

What do you get when you start with a silicone sports mouthguard, embed it with hundreds of tiny bristles, and magnetize a rechargable toothpaste ball that vibrates and cleans all of your teeth at the same time? DentalBuzz recently sat down with the inventor of the new Amabrush to find out where this thing came from, where it’s going, and how to get one.

____

DentalBuzz: Hi Marvin. Thanks for joining us here at DentalBuzz. What’s the story? Tell us about yourself and your company, how you got into the business of toothbrushing, where the name Amabrush came from.

Marvin Musialek: Thank you for having me! Well, my name is Marvin and I’m the founder of Amabrush, a completely redefined toothbrush. I came up with this idea 6 years ago. I brush my teeth twice a day, not because I want to, but because I have to, and this is every dentist’s advice.

Six years ago I stood in front of the bathroom-mirror as usual, and asked myself, “Why are we on the edge of self-driving cars, but we all still have to stand in front of the mirror and put a stick with nylon-bristles into our mouth, in order to clean our teeth?” Since then I thought about an autonomous cleaning-robot-thingy everyday. Three years later there was still no product like this on the market, and I simply decided to “do it on my own.” I did a lot of research and put a strong team together from many disciplines: dentists, biomedical engineers, physics engineers, electronic engineers and even a psychologist. We had to clarify even the simplest questions with a scientific approach. Why are we brushing our teeth? How should we do it correctly? How much toothpaste? What angle should the bristles have? And so forth. We have been developing Amabrush for the last 3 years and have also received grants from the Austrian Government and the European Commission. With our own money and these grants we were able to finance the cost-intensive development of numerous different prototypes, test-units, pre-production-devices and expert-consultations. Our redefined toothbrush should be seen as a stable and good friend, who takes over an annoying and time-intensive task (toothbrushing) for everyone. So we decided to call it Amabrush, so people who ask “what’s that?” will get their answer: “I’m a brush.”

DB: Since it doesn’t look like a typical brush, that’s perfect! And endearing. Kind of like the name talks back to you when you say it.

Now, you’re in Austria but also have offices in San Francisco? Before everyone in the United States gets addicted to using your brush, we want to make sure that replacements will be easily available. What percentage of your sales do you see coming to the US once you’re in the retail market?

MM: Yes that’s right. We estimate that 50% of our sales will take place in Europe, especially in German-speaking Europe (Germany/Austria/Switzerland) and the other 50% will take place in North America, especially in the United States. This coincides with our research and as well with our current subscribers, who are also equally distributed between these two regions. Because of that we want to produce Amabrush in these two different regions in the long run.

DB: You have subscribers already? For a product that they can’t even get yet? Okay, so we haven’t even talked about the toothbrush. You’re estimating that its retail price is going to be around $200. While you can’t put a price on good dental health, there have been regular electric toothbrushes in this range for years that have proven not to work any better than the $60 version of the same brand (yes, we’re talking about you, Sonicare). Explain what it is about the Amabrush that puts it far ahead of its competition, and why it is a value at $200.

MM: Yes indeed. We already got 7000 subscribers within a month, which is really, really great. That proves to us that our community is as excited as we are about a toothbrush that takes over the task of toothbrushing. There are many low-priced electric toothbrushes available, but also many high-priced ones. The cost of Amabrush is more to the mid- and high-range, but the brush itself is really high-end. We had to develop everything from scratch, like the micro-pump that foams the toothpaste, the specially formulated toothpaste itself, and the mouthpiece, which was one of the most complicated parts. Not only because we use an uncommon material (anti-bacterial silicone) with a specific toughness, but also because of the integrated, carefully arranged bristles and the micro-channels that deliver the toothpaste directly to the customers’ teeth.

DB: This has the potential to change everything we think we have to do to take care of our teeth. A silicone mouthpiece instead of a handle that you hold as you move a small brush around your mouth, brushing every tooth at the same time, Bass method bristle alignment, self-contained toothpaste, sonic vibrations. If this brush is capable of consistent and thorough plaque removal, then you may have just created the holy grail of preventive dentistry. When and where will customers get the Amabrush once they’re available to the general public?

MM: We have to explain this completely new concept of toothbrushing to people a lot. Amabrush is currently “online-only.” The simplest way for people to inform themselves about Amabrush is over the internet with our online-shop and our website. But in the long run we definitely want to bring Amabrush into grocery stores and drug stores, because the majority of people still buy personal care products “offline.”

DB: Do you see an application for people whose hand dexterity is limited?

MM: Amabrush is definitely also for people with hand disabilities. We developed Amabrush on purpose as a hands-free device, not only that it is as convenient and automatically as possible, but also that there is no barrier in order to use it.

DB: What does it feel like to use?

MM: It feels like if someone else brushes your teeth with a soft bristled toothbrush paired with the feeling of a gingival massage.

DB: So it’s sort of like having your teeth cleaned by a professional? We would imagine that would be pretty effective. What kinds of plaque index scores are you getting; in other words, how well does the Amabrush actually clean compared to manual or other electric toothbrushes?

MM: That’s true, it does a pretty good job at cleaning your teeth! We’ve had plaque index scores calculated by an independent clinical institution and have been pleased with the results. What’s worth knowing is that Amabrush is not necessarily better than a regular manual or electric toothbrush, because common toothbrushes work good enough if they are used properly. The thing is, Amabrush is way more convenient. You can do so many things wrong with a regular toothbrush, as you have to be highly concentrated for at least 120 seconds each time you brush your teeth. And while brushing, you should use different methods like the Bass method paired with the red-white technique. This is not only time-consuming, but also annoying for most people. Because of this, people usually tend to do something else while brushing their teeth. Furthermore, they put too much pressure on the toothbrush which can damage their gum. What’s more, most of the people don’t brush their teeth long enough. Amabrush cleans your teeth the same every time, with the right technique, and does not depend on your concentration.

DB: What it sounds like you’re saying is that the problem with electric toothbrushes is that manual ones are just that – they have to be moved around with your hand, so even if they’re the best at what they do, they’ll still miss areas because the human being attached to the hand doesn’t apply the brush properly. The Amabrush provides hands-free brushing at a fraction of the time? Very novel.

Back to your subscribers, then. How can subscribers order the Amabrush? How can I get one as a consumer? What do I need to do?

MM: Interested customers can subscribe to our newsletter right now on our website. We created a landing-page that explains all relevant information and details about Amabrush and the upcoming Kickstarter campaign. Speaking of which, this will be the first opportunity for our customers to get Amabrush. We will start our crowdfunding-campaign on Kickstarter next week (end of June 2017). Customers have the ability to support our project, and as a return, get Amabrush at a strongly discounted price ($69 instead of $199)!

Regarding your question what the customer needs to do: simply sign up for our newsletter on our website (www.amabrush.com). We will send a reminder with the exact date of our Kickstarter-campaign to all subscribers. When the campaign is live, simply choose a package that suits best for you. All of them are strongly discounted, as this is our way to say “Thank you” to all of our supporters and the community!

DB: Dentists and dental hygienists are particularly interested in finding new ways like yours to pass on to our patients that help them keep their mouths healthy. Do you have anything more you’d like to say to us?

MM: Our pre-production units are already in the making, in order to be shipped around the globe to various dentists. We highly appreciate feedback and input from every professional expert in order to make Amabrush as perfect as it can be. We are really looking forward to the support of our community!

DB: Thanks again, Marvin for sharing your story with us, and we sincerely hope that you get all the attention that this Kickstarter campaign deserves.

MM: We hope that too. Thank you very much for the interview and the great time!

UPDATE 6/28/2017: Amabrush announced today that the launch date for their Kickstarter campaign is next week – July 5, 2017.

UPDATE 7/5/2017: The campaign is now live, with the Amabrush expected to begin shipments in December 2017. This video shows close-up vibrations of the prototype. We imagine that the production version will be even more refined.

UPDATE 8/31/2018: It’s taken quite a bit longer than expected, but today Amabrush announced that they will start to ship brushes very soon. The best part? Their testing suggests that all the hard work means that this is a true 10-second toothbrush and not a gimmick. Here’s what came in the mail:

Many patients took part in our dental studies, which took place on 3 different dates with a minimum interval of 24 hours. The tests were performed and evaluated by independent dentists. Amabrush was tested simultaneously with two different institutions and two different sets of patients.

The TQHPI (Turesky modified Quigley Hein Plaque Index) which we used as the method determines how much plaque was present on the teeth – the lower the value, the less plaque on the teeth.

Test procedure

1.) 24 hours before the test, participants were not allowed to brush their teeth. For the plaque test, the patients chewed plaque disclosing tablets so that the dentist could then determine the initial plaque values (tablet is used to make plaque visible).

2.) Patients had to brush their teeth with a regular manual toothbrush for at least two minutes. The remaining plaque values were determined afterwards.

3.) The same process was repeated for the second appointment one week later, but this time with using the Amabrush instead of the manual toothbrush. Teeth were cleaned for just 10 seconds and the dentist determined the plaque values again.

Results

The plaque index decreased statistically significant and there was no statistically significant difference between Amabrush (with 10 seconds brushing time) compared to a regular manual toothbrush (with roughly 3 minutes brushing time on average).

These results make us truly proud and show us that hard work, clever engineering and patience pays off for all of us. We hope that you also like those results, which we would have never reached without your support, help, and feedback!

Want to know when we post a detailed review of the Amabrush once it’s available and we’ve had a chance to chomp on it? Be sure to subscribe to DentalBuzz by adding your email address and you’ll automatically get notifications each time we add a new article.

FINAL UPDATE 6/5/19: Nevermind. Amabrush is officially done. No surprise there, unfortunately, because they’ve been propping up their company with delays for the last two years. Here at DentalBuzz, we never even received our super early bird Amabrush. What’s worse though, is our role in this for convincing our readers to invest in the Kickstarter campaign. At this point, we feel sort of like everyone who invested in Theranos, with their fake blood testing. Great ideas still depend on that which is physically possible, but Marvin still doesn’t seem to get this! You can read the litany of excuses here from Amabrush: https://www.amabrush.at/blogs/news/important-information-regarding-amabrush-company. Bottom line? We’re sorry, and you still have to brush your teeth for two minutes.