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HandPiece, Love and KaVo Happiness

August 26, 2011 By Trish Walraven 2 Comments

Forty-something years ago the US had a revolution that twisted the Mad Men-tality of societal standards. The shadow is all that’s left now: the 60’s are just another commodity that’s most visible in ‘tween fashions and feelgoody Volkswagen campaigns.

There’s probably a few Free Love dustbunnies that have survived by clumping together at Jimmy Buffett concerts (did all the Deadheads join the Parrotheads? are they all now DeadParrotHeads?). Anything else is marketing, which brings us to this Time Life Music parody video from KaVo. It’s not particularly inventive, but it has enough good characters and pretend song titles from the era to keep the average dental professional engaged. Oh, and you can sign up to try any KaVo handpiece for free:

 

 

Sorry that you can’t get those three minutes of your life back, but you have to admit that the gal singing “Take Another Little Piece of My Tooth” showed real talent and made most of it worthwhile. Also, patients shouldn’t be used as props. This one just stares at the dentist the whole time he’s talking…

Now go try a handpiece and show KaVo that their creative department really is doing its job so their employees will get more money and maybe the next video they make will be one that you DO share with everyone.

 

Filed Under: Instruments, Marketing, Products Tagged With: dental drills, dental handpieces, dental parodies, dental videos, KaVo

Comments

  1. Michael Baum says

    March 1, 2013 at 2:18 pm

    I am the actor portraying the dentist. Sorry the video didn’t meet your lofty standards. Perhaps you can do better.

    Reply
  2. Trish says

    March 1, 2013 at 3:31 pm

    I totally get it now! Your comment may very well explain why the video never went viral: because the actor portraying the dentist didn’t have a sense of humor to begin with….

    But seriously, glad that this video is archived here at DentalBuzz because obviously it was good enough to get featured. If I could do better I would, instead of going all Randy Jackson or Simon Cowell on you. 🙂

    Reply

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DentalBuzz explores rising trends in dentistry with its own slant. The speed at which new products and ideas enter the dental field can often outpace our ability to understand just exactly the direction in which we are heading. But somehow, by being a little less serious about dentistry and dental care, we might get closer to making sense of it all.

So yeah, a tongue-in-cheek pun would fit really nicely here, but that would be in bad taste. Never mind, it just happened anyways. Stop reading sidebars already and click on some content instead.

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