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Archives for March 2011

Invisalign may make vinyl obsolete

March 29, 2011 By Trish Walraven 5 Comments

by Trish Walraven

Won’t be the first time that a newer technology replaced vinyl, huh? Then again, the heydays of cassette tapes and CDs are long gone as well. Does this mean that vinyl impression material will soon become “wall flair” like restaurant nostalgia record albums? CREEEpy.

So Align Technology has officially agreed to purchase Cadent, makers of the iTero intra-oral scanning system. That means that in a few years, the only offices using impression material will be the same ones that use film and developer for x-rays. A few hours ago this email was sent out to all iTero users. I’d consider this the death knell for polyvinyl impressions:

Dear iTero Partner:

I am writing to share some exciting news that offers tremendous potential for Cadent and our customers. Today, Align Technology, makers of the Invisalign system, announced a definitive agreement to acquire Cadent Holdings, Inc.  Align shares our belief that intra-oral scanning is one of the most exciting technologies available to doctors. Intra-oral scanning systems provide a chair-side platform for accessing valuable digital diagnosis and treatment tools, with tremendous potential for enhancing accuracy of records, treatment efficiency, and the overall patient experience.

While working together on interoperability and Invisalign applications to run on Cadent iTero and iOC scanners, we saw an opportunity to combine our two companies’ capabilities and market-leading technology to bring innovative new diagnosis and treatment tools to our customers, thereby extending the value of intra-oral scanning in dental practices.

After the satisfaction of all legal and regulatory requirements, Cadent will become a wholly owned subsidiary of Align Technology. Align is committed to supporting and investing the technology and scanning systems that are Cadent’s core competencies. They plan to keep the existing family of Cadent products, and will combine their expertise with ours to bring innovative new tools to our customers. This type of integration will take some time; while under way, each company will remain focused on its own customers and service commitments. Once the acquisition closes – which we expect in the second quarter of this year – we will have more information to share with you about the benefits of this integration for our customers.

Finally, you may know that we have been working with Invisalign to establish interoperability, which will allow doctors to submit Cadent intra-oral, scans in place of traditional PVS impressions for Invisalign treatment. We are currently in the final stage of Beta testing and are on track to announce interoperability in the second quarter of this year.

We believe we are only scratching surface of what we can accomplish through 3D imaging and intra-oral scanning. Once we’ve captured an accurate digital impression of a patient’s dentition, the possibilities for how to use that data in all areas of restorative, cosmetic, orthodontic and preventative treatment are endless. Both Cadent and Align see the broader potential this technology has for improving dentistry, and together, we have the resources and expertise to turn those possibilities into valuable tools for your practice and patients. We look forward to sharing more details with you in the coming weeks and months.

Sincerely,

Kerri Sebring
Vice-President of Marketing, Cadent

Is it really the end of goopy gagging? Vinyl impression material (and alginate, for that matter) will probably always have its place, but this is the first step to making digital impressions a standard part of dentistry instead of the hip fringey thing it is now.

And my shoes thank you, Align.




Added March 30th
For all you Invisalign lovers, this parody by the two Dr. Glassmans made me giggle to myself:

Filed Under: Operative Dentistry, Products, Technology Tagged With: Align, Cadent, invisalign, iTero, linkedin

Hygienists v. Dentists: choose your weapons

March 22, 2011 By Trish Walraven 9 Comments

by Eva Watson

It’s a frustrating time to be a Dental Hygienist nowadays, from an RDH point of view. The lack of job opportunities, discourse over the creation of the Advanced Dental Hygiene Practitioner, and the selling-of-dentistry creed that owners want hygienists to adopt has produced enormous conflicts between dentists and hygienists. And it seems to be getting worse.

The issue appears to be about two things: money and control. That’s my opinion. If others in each field happen to agree with these views, let’s explore further.

As dental health professionals, what can we do to ease the burden of these two issues? How can we find common ground and move beyond the derision and animosity? I respectfully suggest:

NERF Dart Tag NDTL Strikefire Value Pack/ Fight-To-The-Death Match!

Hygienists: Talk about fire power! Well, I mean, they’re darts, but, oh! What foamy NERF fire power!
Dentists: It’s a VALUE pack. You will benefit from this monetarily… if your hygienist doesn’t dart the crud out of you first. Whee!

Mandatory Overtime Marshmallow Blaster Operatory Raids

Soft, sweet, and fat-free, hygienists and dentists may find the shooting of squishy, cylindrically-shaped goodies a much needed physical and mental release from the constant day-to-day fight for control, respect, and reduced overhead. Thank you, thinkgeek.com. I’m forever in awe of your geekdom.

Star Wars: The Clone Wars Lightsaber Duels (Wii) for Ultimate Dental Supremacy

Dentists: you automatically have to be the villain, but don’t worry. You can choose General Grievous, Count Dooku, or Anakin Skywalker. I would select General Grievous myself just because he was so very bad and evil.

Hygienists: I expect you to choose Yoda because he packed much wallop, was very wise, and had lots of experience behind him. The choice is yours, of course.
There are many ways in which to find balance between dentists and hygienists. I’m certain one day we will all work together in harmony.


Filed Under: Dental Debates, Humor, Money Tagged With: ADHP, dentist v. hygienists

Orabrush Big Momma marketing

March 17, 2011 By Trish Walraven 3 Comments

If you have just one guy to act out all the parts in a tongue cleaner sales video, this is what you may come up with:

Great joke for a real actual purchaseable product – also be sure to view the Bad Breath Test video. Me? I’ll just stick with gagging myself with a toothbrush for now.

 

Filed Under: Fun, Humor, Products Tagged With: Marketing, Orabrush, tongue cleaning

Alabama education’s new low

March 14, 2011 By Trish Walraven Leave a Comment

by Trish Walraven

Alabama’s reputation in dentistry has recently been elevated to EPIC FAIL status.

According to today’s news at DrBicuspid.com, dental students at the University of Alabama at Birmingham (UAB) are deficient in their education. They’re playing video games at the retirement homes instead of doing dentistry, unless you count “brushing someone’s teeth” as doing dentistry. A whole lot of other allegations are being raised as well, but I thought this one especially was worth a hoot and a holler.

SPANK!

Take that, Alabama! This little slap will teach you not to hand out licenses to dental professionals without requiring students to take a national board exam first. Or even go to college first. Hey, does this mean that a dentist from Alabama will only be able to get work as a dental assistant in all the other states, like licensed dentists from other countries, until they pass the OTHER states’ board exams? The good news is that now that there’s a bunch of eyes on the situation brewing at this dental college, maybe there will be a tasty intervention coming. Remember, the first step in recovery is admitting that you have a problem.

Get the whole story here at Dr. Bicuspid (you may need to subscribe first). And if you’re from Alabama, sorry for the smack. Does it help you forgive me a little if I say I loved Alabama in Forrest Gump?

Filed Under: Anecdotes, Dental Debates, Operative Dentistry Tagged With: Dental School, DrBicuspid, licensing, linkedin

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DentalBuzz explores rising trends in dentistry with its own slant. The speed at which new products and ideas enter the dental field can often outpace our ability to understand just exactly the direction in which we are heading. But somehow, by being a little less serious about dentistry and dental care, we might get closer to making sense of it all.

So yeah, a tongue-in-cheek pun would fit really nicely here, but that would be in bad taste. Never mind, it just happened anyways. Stop reading sidebars already and click on some content instead.

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