Ready for another installment of Timewarp Tuesdays and some IN YOUR FACE insult marketing?
What I love most about this 1906 ad from LD Caulk (now part of Dentsply) is how it trash-talks the competition while at the same time not really quantifying why their amalgamated alloy is better. Theirs is better why? Because they say so. Because they have “delicate laboratory instruments” and “full scientific equipment.
One other thing that’s interesting, try looking at Google Maps to see what is now built at the SE corner of Broad and Chestnut Streets in Philly. That’s some prime real estate, one block from Penn Square downtown.