Photoshop is fun. You can use it to make a fake Yelp review to help illustrate a point that you’re trying to make about something else. Like a patient writing an online review of your dental practice:
Vindication, finally! Yelp lets me air the true story of this miserable experience, and no one can stop me. First off, I had total confidence in the way I cared for my car – had the tires rotated every six months, oil changes every 3000 miles, if it was in the manual, I had it done. About a year after I’d moved into town was when I began noticing a drift to the left (irrespective of the politics here *grin*) so I took my car into Dodgy’s Auto Clinic, which had the highest score on RateMechanics.com. Get this! As I’m filling out some paperwork, one of the forms they’ve handed me is a “Privacy Agreement” that asked me to transfer ownership of any public commentary I might write in the future to Dodgy’s. Like this review – supposedly they now own it. Did the red flag go up? Definitely. Did I heed the warning? Unfortunately not. This mechanic BUTCHERED my car. Nothing feels the same. There are rattles where none previously existed, the steering wheel shimmies when I make a turn, and whenever I drive I just feel like taking a bus instead, it’s THAT BAD. They did fix the drift though, only now it goes in the opposite direction. Just in case I was insane I took it to another shop to get an opinion about their repairs. The second place agreed that unneccessary “treatment” had happened and that it would be difficult and pricey to undo the damage. In the end Dodgy’s did refund my money and asked that I not rip them apart online. I bet! The last thing they did as I walked out was to wave that “agreement” at me. Like it has any authority to do anything except make me mad. I have a destroyed car, and people should know the truth about this “Auto Clinic.” So, Bring it, Dodgy’s. Bring your lawyers. I’ve got everything I need to defend my words. You want to own my words? Here. OWN EM. I now own YOU.
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This is a frightening scenario for any service provider. We have a clearly upset individual that seems sincerely convinced her car was ruined by a repair shop. And just one of these unfavorable reviews can inflict massive online damage.
Now let’s take this to dentistry. You got some patients out there talking smack about the quality of your work. Not your chairside manner, not your front office person who was less than helpful about payment arrangements. We are in the heart of your business, a heart that could be ripped out by a singular disgruntled review.