For the most part, the American Dental Association meeting in Las Vegas this past week was a dignified, educational, and exciting exhibition. On the other hand, this article is dedicated to some of the stuff that didn’t go over so well.
Exhibit No. 1: Booth Babes
Really? If this is what it takes to sell your dental products, you probably need better products. Hot girls are nice and all, but you seem to have forgotten that half of dentists these days are women themselves.
Exhibit No. 2: Excessive use of color
I get it already. But yellow is the least of the problems here.
Exhibit No. 3: Roll it, don’t fold it
When you only have one thing hanging up at your booth, you really should make sure that thing isn’t creased and messy-looking.
Exhibit No. 4: Voyeurism
An interproximally wedged bit of corned beef begged me to visit the Sonicare AirFloss demo after lunch, and of course I’d been wanting to try it out ever since its preview here at DentalBuzz. What I didn’t realize was that a bunch of people would be peeking their heads around the corner from the sinks while I shot microbursts between my teeth.
Exhibit No. 5: You look stupid
There’s two ways to get into this group. If you’re getting paid to look like a fool, hey, in this economy, at least you have a job! And then there’s the second way, which proves that paper crowns should only be passed out to small children at Burger King.
Exhibit No. 6: Pretentious company names
But the URL was available!!!! Even the kids wearing the orange shirts look skeptical.
Exhibit No. 7: Unpretentious company names
And sometimes you should try harder to come up with a name for your business.
Exhibit No. 8: Pawn Stars
Editing is a reality TV show’s best friend, as evidenced by the Pawn Stars Roadshow held at the ADA meeting.There were the obligatory purchases of dental gold (3.5 ounces for $2,000, on one sale) but for the most part the items that were brought on the stage for appraisal were met with yawns, disinterest, and concerns about authenticity.
One thing’s true though: the reality show’s stars are the real deal. What you see on the History Channel’s number one show is what you get. Not only did pawn shop owner Rick Harrison share his story about how he became the “media whore” that he is today (his words, not mine) and his experiences in the dental chair, we got a glimpse of the real Chumlee Russell when he accidentally fell off the back of the stage. Now I know why there are “I Heart Chumlee” shirts for sale all over Vegas.
Exhibit No. 9: Bad planning
So, you create a display area for a show that’s esthetically pleasing and then JACK IT UP with loud hand-scribbled posters. Either they forgot to offer a show deal or it’s genius marketing to make it look like they’re going out of business and have the BEST SHOW SPECIAL EVER! And what’s with the unapproachable chick stance? Wow, tough sell.
Exhibit No. 10
There’s no exhibit number ten. I just wanted to make fun of this guy again: