trends, innovations, and quirks of dentistry
Did you try to access this guide on the American Dental Association website, but have decided that you don’t want to share your email address with them? Instead, use the link below to view the ADA COVID-19 pandemic recovery guide immediately:
https://success.ada.org/~/media/CPS/Files/Open%20Files/ADA_Return_to_Work_Toolkit.pdf
As a bonus, if you’re in Texas, or are just nosy about the current guidelines for dental practices reopening in this state very shortly, here’s that link as well:
We love sharing good information that empowers dental practices to make unbiased decisions, which is why our friends at SoftwarePundit didn’t even have to send us any sort of payment, contactless or otherwise, to get the word out about their dental software review site. This category of solutions should be on the top of your research list right now, for obvious reasons.
by Bruce Hogan
Traditionally, dental practices have been slower to adopt new technology than other medical practices. Most dental professionals can understand why – implementing new technology is a time consuming and tedious process! However, the benefits of overcoming these barriers are often well worth the pain. Do you remember the days before automated appointment reminders? Without software tools, front-office staff were forced to manually call patients before every appointment!
Practices nationwide are increasingly adopting payment processing technology called contactless payments. Contactless payments refer to a variety of ways that patients can pay for treatments digitally, whether it’s paying through a text message or using a mobile wallet like Apple Pay. Patients are no longer forced to pay by mailing a check.
Why are dental practices starting to offer contactless payments? It’s what patients want! A recent study showed that 35% of customers are interested in paying with a text from their phone, but only 4% of small businesses offer this payment option. Additionally, 62% of buyers under the age of 35 would frequently or always pay with a text from their phone if they could. Allowing patients to pay the way they want to is an effective way to increase revenue and patient satisfaction.
Covid-19 is accelerating the need for dental practices to adopt payment technology. With shelter-in-place orders, patients can’t physically come into your office to pay for treatment they have received. Many practices are understaffed or closed right now, and do not have the capability to print and mail statements. Most importantly, when patients do begin returning to practices, contactless payments will allow patients to pay without any direct physical contact with your team.
There are three primary benefits of contactless payments: they lead to improved operational agility during crises like coronavirus, increased revenue, and reduced administrative workload.
Contactless Payments are Particularly Beneficial During Coronavirus
Contactless payments are ideal during Covid-19 because it allows patients to pay for treatments without being physically close to staff. Practices can use contactless payments to collect payments for services they have rendered prior to the shut down. This would be especially beneficial for cash-strapped practices that need an immediate influx of cash.
Additionally, contactless payments could be a part of the operational changes that practices make to increase safety after reopening. Contactless payments allow patients to maintain a safe distance from front-office staff when making payments. It’s congruent with the social distancing behavior that we’ve been practicing since March.
Finally, contactless payments are a valuable tool for practices that offer teledentistry appointments. After appointments are finished, you can immediately send patients a payment request digitally. This makes the payment process much easier and faster for both parties.
When practices offer patients more options to pay, they pay more often
Weave, a patient communication software company, commissioned an independent market research firm to survey a random sample of 380 small business customers and 350 small business owners to understand their behaviors and perceptions regarding payment options. In this study, the research firm found that small businesses that offer more payment options increased revenue by 29%. The study’s conclusion supports a common sense notion that we, as consumers, can all relate to – we are more likely to pay, if we can pay the way that we want to!
Contactless Payments Makes Billing Easier for You
Contactless payment software also reduces a lot of clerical work for dental practices. Traditionally, the collection process involves printing and mailing statements, entering billing information, and managing merchant accounts. Most contactless payment software automates these tasks for you. For example, the billing process using Weave’s text-to-pay feature involves a single text. The patient inputs their own payment information, and the software automatically processes the payment.
There are several types of contactless payments. While they differ slightly, all share the benefit of patients being able to pay remotely.
Send Payment Requests by Text
Practices can use software tools, like Weave, Podium, and Doctible, to send payment requests by text. You simply enter the patient’s phone number, input a treatment amount, and attach a statement. This is much easier than traditional collection methods that involve printing and mailing statements, collecting billing information, and charging each transaction manually! Patients input their own billing information into the text, payments are automatically processed, and the money goes straight into your bank account.
Send Payment Requests by Email
Many software tools allow you to send payment requests by email. The process is similar to sending payment requests by text. You enter the patient’s email address, attach statements, and enter payment amounts. The software takes care of the rest.
Process Payments with a Desktop Application
For patients more comfortable paying for treatment over the phone, many solutions have desktop applications with a payment-processing tool. Front-office staff can input card information directly into the app, and the tool automatically processes the payment.
Receive Payments Through Mobile Wallets
Many patients prefer paying for treatment using a mobile wallet, like PayPal OneTouch and Apple Pay. Making this payment option available makes the billing process more convenient for your patients.
Here’s a list of steps that we recommend when searching for the right vendor. Typically, the process takes about 1-2 months from initial research to completed software implementation.
Make a list of the vendors in the market that interest you. We recommend Doctible, Podium, and Weave to get your list started.
While doing your research, keep an eye out for the most important qualities in the vendors. This includes price, features, and quality of customer service. SoftwarePundit provides in-depth analysis on many vendors that provide contactless payments. Check them out!
One of the best ways to learn about vendors is to speak with customers who have used the product first hand. Customers will typically speak candidly about what they like and dislike about the product, and give you a clear idea of what you should expect. SoftwarePundit for Dentists is a Facebook group created to serve as a platform for dentists to discuss dental software.
Reach out to each vendor, and begin the sales process. The sales process typically involves a series of steps including:
Finding the right software to implement contactless payments can be a confusing process. Our job at SoftwarePundit is to make this process easier, and help you pick the best software that fits you and your team’s style and needs. Come visit our website if you have any questions about contactless payments in dentistry!
Bruce Hogan is Co-founder & CEO of SoftwarePundit, a technology research firm that provides advice, information, and tools to help businesses thrive. Bruce has experience investing at multi-billion dollar private equity firms, leading teams at venture-backed Internet companies, and launching new businesses.
COVID-19 restrictions limit dental visits to all but emergency care, which means that millions of patients are overdue to have their teeth cleaned.
And because preventive services are not critical in the short term, all dental hygienists affected by the shut down are now out of work. However, the jobs will come back. What’s more concerning is the damage that may be happening in our patients’ mouths without a little extra intervention.
A few years back, do you remember the guidance that hygienists and dentists shared with you whenever we discovered that blue plastic bits were getting stuck under our patients’ gums? That was the dental community banding together here to get the word out, and we were able to convince manufacturers to stop adding plastic to toothpaste.
We’re coming together again in the same place, this time to pack a few personal items into your phone, tablet, computer, or whatever you’re looking at right now. This is the delivery we’re shipping to our patients, to take care of you with our thoughts and our hearts, and to share our best tips to make sure that you’re as healthy as possible at your next dental visit.
You want me to put my toothbrush where?
Care Package Item #1: Brushing your teeth with your other hand for the first minute, then switching hands.
This is all about about getting re-introduced to friction and tapping into novelty to help you learn something about yourself. When you pick up your toothbrush, you normally do so with your dominant hand. Instead (and this is THE KEY) you will grab your toothbrush with your other hand. If you’re a righty, then put your toothbrush in your left hand. Add toothpaste if you’d like and start brushing. Pay attention to how your gums feel when the bristles touch them. Most people don’t realize this, but they avoid touching their gums properly when they brush.
If it hurts to brush with your non-dominant hand, this is a sign that your toothbrush may be too hard, because soft brushes should feel pretty normal at this point. Keep brushing with your other hand, all around, then try to make the bristle contact feel the same when you place the toothbrush back in your dominant hand. It was surprising the first time I did this, because I realized I didn’t brush as well in areas that I thought I did. Even though I’m a hygienist, this helped me uncover weaknesses in my own brushing technique. Just watch out how you spit, because your other hand may now be in your trajectory field and end up all slobbery.
What’s your best flossing hack?
Care Package Item #2: Curved 3D flossers
As products go, this is a very specific one! There’s no substitute for using a string under your gumline, and if you have a tool that angles the string perfectly every time, you’re more likely to floss frequently and effectively. Make sure that your flosser is curved in 3D, not just flat:
With your 3D curved flosser, click the string between each place that your teeth make contact and floss deep under the gum tissue, once for each side, just like this:
I’ve demonstrated this on a front tooth for convenience, but the payoff of using these 3D flossers is when you get to really tight spaces in the back. My favorite brand is the Dentek Complete Clean Back Teeth, but there are others. Just make sure you purchase the curved flossers and not the flat ones.
Whoa, what should I do about blood or braces?
Care Package Item # 3: Soft Toothpicks
If you’re bleeding when you brush or floss, or can’t clean effectively with either of those items because of metalwork in your mouth, you’ve got to dig deeper. Remember, the stuff you’re trying to clean off of your teeth isn’t necessarily food; instead it grew there like a layer of pond scum, so you need to disrupt it as often as you clean your armpits.
Try gently poking deep into the areas that tend to bleed easily, like the gum pockets you’ve been told you have (that’s mine up there), or create some friction up in the gumline next to an orthodontic bracket or retainer wire. As long as you don’t feel any pain, you should be able to sweep away the germs that contribute to tooth loss with interdental cleaners like the Gum brand Soft Pick.
No toothpaste? Are you kidding?
Care Package Item #4: Brushing without toothpaste first
Hear me out – I am addicted to the feeling of mouth freshness. This is what the detergent industry has turned me into, a little mint whore. However, the foamy nature of toothpaste tends to obscure exactly what it is that I’m brushing, so periodically, I’ll spend the first 30 seconds of my brushing ritual without toothpaste. After that, it’s like an exciting reward, a delayed gratification of sorts. Hey, when you have to stay isolated from the rest of society for a while, the little joys start adding up.
Will overeating contribute to cavities?
Care Package Item #5: Swishing with water all day
A side effect of sheltering in place is boredom eating, which means excess carbohydrates fermenting in our mouths leading to a rapid increase in dental decay. To combat this, each time you eat, be sure to swish with a mouthful of water immediately afterwards. This will help you rinse away excess particles and acid. Remember – dentists are discouraged from filling cavities at the moment – they are more likely to be put in a position to pull an otherwise good tooth to get you out of immediate pain and danger of having a life-threatening dental abscess.
We’ve shared this article with you because we’re worried! Priorities are going to change in the coming months, and our careers are built on the foundation that patients should be able to keep their teeth for a lifetime with minimal professional care. Stay healthy, friends, and we look forward to seeing you back in the office as soon as possible.
Trish Walraven, RDH BS is a dental hygienist in the Dallas/Fort Worth area who is sad for so many of her colleagues that have lost their livelihoods. She would like to inspire her fellow hygienists and dentists to feel brave enough to share their concerns and best home care ideas so that we can begin the work of reconnection.