• Archives
  • Products
  • Operative Dentistry
  • Dental Team Communication
  • Practice Management
  • News
  • Research
  • Dental Debates

DentalBuzz: a jolt of current

trends, innovations, and quirks of dentistry

  • Home – Latest Buzz
  • Bloglist
  • Indie Dental Showcase
  • Free Dental Timer
  • Practice printables
  • Podcasts

Patients won’t even notice it

June 6, 2008 By Trish Walraven 3 Comments

Internal Memo, Bright Happy Smile Dental Associates

From: Dr. Stan Freebie

To: All office personnel at Bright Happy Smile Dental

My dear team:

It is with great joy that I share this news with you! Starting next month, we will begin offering all of our patient services free of charge. This in no way affects your paycheck because our funding will come from generous sponsors instead of from the patients themselves.

Our insurance coordinator, Kathy, will be changing positions in the practice to take over the duty of implementing this new and exciting program. In order to qualify for this sponsorship, we will all need to modify our office routines in the following ways to allow for maximum product placement:

  • When answering the phone or greeting a patient, business personnel will mention the name of the building sponsor. As an example: “Thank you for calling the Bright Happy Smile Dental Associates, brought to you by Comcast. How may I help you?”

 

  • Any items that are given to the patient for use while in the practice (pens, cups, tissues) should be called by the name that is printed on them. Be sure to use the logo name and not the customary name; for instance, a patient napkin will now be called the Red Lobster bib.

 

  • The liquids dispensed in any form, whether from an air-water syringe or a high-speed handpiece, should be referred to as Coca-Cola coolant.

 

  • All crowns, fillings, and inlays/onlays will be described to the patient as dental restorations by Kay Jewelry. The exception to this are veneers; they will still be called Lumineers.

 

  • Patients who come in for preventive maintenance will need to be informed that their dental prophylaxis appointment is now called a Jiffy Lube.

 

  • To reduce no-shows and to improve communications with everyone who visits our practice, Kathy will be collecting the cell phone numbers and e-mail addresses of each patient so that we can send them periodic newsletters, text messages, and appointment reminder emails. Our sponsor’s logos will be included on all correspondence.*

 

I hope that this new series of changes inspires all of you to continue to strive towards dental excellence and office harmony. If you have any concerns about this please speak with Kathy about the policies. I’ll be taking the next two weeks off as I recover from my LA-Inked full-body Google tattoo.

Sincerely,

Dr Freebie

 

*This part of the memo is for real. DentalSenders currently offers the unlimited service for free to all dental practices, as long as you don’t mind the extra product placement on emails sent from your office. There are no contracts, no software to purchase, plus you’ll be able to ramp up your office efficiency by reducing the amount of time spent on the phone confirming patients. Dental Senders integrates with most practice management software programs, and it’s definitely worth a try.

 

Filed Under: Marketing, Practice Management Tagged With: advertising, emailing patients, humor, insurance, Lumineers, Marketing, no-shows

Comments

  1. Lumineers says

    February 2, 2009 at 12:39 pm

    Thats pretty funny stuff here we should check it out.

    Reply
  2. Tony says

    April 28, 2009 at 10:06 pm

    Dental Senders gives you two choices

    1, You can use Dental Senders without the logos for $149 a month
    2. Free with logos

    Regards,

    Tony

    Reply
  3. dr.ghanish says

    November 21, 2009 at 5:51 am

    want to know more about u ppl

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

About

DentalBuzz explores rising trends in dentistry with its own slant. The speed at which new products and ideas enter the dental field can often outpace our ability to understand just exactly the direction in which we are heading. But somehow, by being a little less serious about dentistry and dental care, we might get closer to making sense of it all.

So yeah, a tongue-in-cheek pun would fit really nicely here, but that would be in bad taste. Never mind, it just happened anyways. Stop reading sidebars already and click on some content instead.

Recent Posts

  • Off-Label and Totally Legal: What the FDA Won’t Say About Fluoride Varnish & SDF
  • Dentists Rejoice over the Leica Camera Tariffs
  • It’s not OK for your dental practice to use free cloud-based communication
  • Patients ask, “Is it safe to go back to the dentist?”
  • Free “return to work guide” from the American Dental Association
  • Why COVID-19 increases your need for contactless payments
  • A virtual care package from worried dental hygienists
  • Lead Aprons feel so good! Here’s why.
  • What is this $&!% on my toothbrush?
  • The Prophy Jet Challenge
  • How to trick kids into brushing their teeth
  • These identical twins can both be your dentist

Article Archives

Contact Us

Guest columnists are welcome to submit edgy stories that cover new ground (no regurgitations, please!) , or if there's a topic that you'd like to see explored please punch in your best stuff here and see if it ends up sticking to the website.

Follow DentalBuzz on Social Media

  • Facebook
  • Instagram

DentalBuzz Copyright ©2008-2025 • bluenotesoftware.com • All Rights Reserved