• Archives
  • Products
  • Operative Dentistry
  • Dental Team Communication
  • Practice Management
  • News
  • Research
  • Dental Debates

DentalBuzz: a jolt of current

trends, innovations, and quirks of dentistry

  • Home – Latest Buzz
  • Bloglist
  • Indie Dental Showcase
  • Free Dental Timer
  • Practice printables
  • Podcasts

HandPiece, Love and KaVo Happiness

August 26, 2011 By Trish Walraven 2 Comments

Forty-something years ago the US had a revolution that twisted the Mad Men-tality of societal standards. The shadow is all that’s left now: the 60’s are just another commodity that’s most visible in ‘tween fashions and feelgoody Volkswagen campaigns.

There’s probably a few Free Love dustbunnies that have survived by clumping together at Jimmy Buffett concerts (did all the Deadheads join the Parrotheads? are they all now DeadParrotHeads?). Anything else is marketing, which brings us to this Time Life Music parody video from KaVo. It’s not particularly inventive, but it has enough good characters and pretend song titles from the era to keep the average dental professional engaged. Oh, and you can sign up to try any KaVo handpiece for free:

 

 

Sorry that you can’t get those three minutes of your life back, but you have to admit that the gal singing “Take Another Little Piece of My Tooth” showed real talent and made most of it worthwhile. Also, patients shouldn’t be used as props. This one just stares at the dentist the whole time he’s talking…

Now go try a handpiece and show KaVo that their creative department really is doing its job so their employees will get more money and maybe the next video they make will be one that you DO share with everyone.

 

Filed Under: Instruments, Marketing, Products Tagged With: dental drills, dental handpieces, dental parodies, dental videos, KaVo

Quizno’s creatures need ortho treatment

August 4, 2011 By Trish Walraven Leave a Comment

by Trish Walraven

It’s a shame that these commercials, first broadcast during the 2004 Superbowl, were upstaged by Janet Jackson’s “stardom” during the halftime show that day. I thought that it was utterly brilliant marketing, even better than the commercials that went totally silent and you’d have to peek your head around the corner to see why your TV turned off. I mean, this campaign is the epitome of the proof that marketers will do whatever it takes to get your attention.

So if you agree with me that these were the silliest, funnest commercials of the time, especially because secretly you found yourself doing a subconscious ortho workup on the pre-adolescent mess of a dentition, then you now get your chance to revisit them here.


Our little freaky bowler hat hobgoblin is acting shy about showing his jacked-up smile at first. Open please, and bite your back teeth together.


Or just sing for us, okay?




Yes, you have a pepper bar, and you’re cute in a “I can’t unsee that” kind of way. But did you have to go all Sistine Chapel on us?
[Read more…]

Filed Under: Fun, Humor, Marketing Tagged With: linkedin, orthodontics, Spongmonkeys, YouTube

Monkeys making fun of dentists

June 24, 2011 By Trish Walraven 1 Comment

Actually it’s the pretend dialogue that’ll get you giggling about the silliness of small talk. Be sure to turn your speakers up:



Filed Under: Fun, Humor Tagged With: dentistry

The gas-powered dental drill

June 14, 2011 By Trish Walraven 2 Comments

Have you seen the most recent ad about electric vehicles, namely the Leaf? Hey, Nissan, the sedation dentists of the world thank you once again for reinforcing patient fears in an original way that also serves your agenda.


Filed Under: Fun, Marketing Tagged With: dental handpiece, electric drill, electric vehicles, going green, Nissan leaf

Sponsors

About

DentalBuzz explores rising trends in dentistry with its own slant. The speed at which new products and ideas enter the dental field can often outpace our ability to understand just exactly the direction in which we are heading. But somehow, by being a little less serious about dentistry and dental care, we might get closer to making sense of it all.

So yeah, a tongue-in-cheek pun would fit really nicely here, but that would be in bad taste. Never mind, it just happened anyways. Stop reading sidebars already and click on some content instead.

Email Subscription

Still in the sidebar, huh? You must be really bored. Or a fan, which is awesome! Please fill out the form below to know whenever DentalBuzz is updated. We'll send out new posts as they happen, directly to your mailbox.
Loading

Recent Posts

  • Patients ask, “Is it safe to go back to the dentist?”
  • Free “return to work guide” from the American Dental Association
  • Why COVID-19 increases your need for contactless payments
  • A virtual care package from worried dental hygienists
  • Lead Aprons feel so good! Here’s why.
  • What is this $&!% on my toothbrush?
  • The Prophy Jet Challenge
  • How to trick kids into brushing their teeth
  • These identical twins can both be your dentist
  • Why dental insurance makes good people do bad things
  • Amabrush cleans your teeth in ten seconds
  • Should dental hygienists give shots?

Article Archives

Contact Us

Guest columnists are welcome to submit edgy stories that cover new ground (no regurgitations, please!) , or if there's a topic that you'd like to see explored please punch in your best stuff here and see if it ends up sticking to the website.

Follow DentalBuzz on Social Media

  • Facebook
  • Twitter

DentalBuzz Copyright ©2008-2020 • bluenotesoftware.com • All Rights Reserved