DentalBuzz – a jolt of current…

Actually, William Shatner has nothing to do with dentistry. And that’s a good thing.

The familiarity with Priceline’s marketing is a good place to start, though. Mix in a few thousand medical and dental professionals who are willing to try a similar technique to improve their new patient flow and you’ve got a website called PriceDoc.

For an average of about $50 per month for a spot on the PriceDoc website, you can give percentage discounts, allow patients to negotiate for prices, or simply state your fee for specific procedures. Like a porcelain crown. Can you imagine someone on the internet seeing that your crown fee is less than the other dentist down the street, and then coming to you instead, and paying cash?

Or if you put the shoe on the other foot, have you tried shopping for that gall bladder surgery that you’ve been needing for a while?

PriceDoc went national about six months ago, and has yet to post any impressive procedure price wars between healthcare providers. There’s also no way to know if a dentist is as good as they say they are on their advertisement, so it’s difficult to predict whether or not this type of marketing will appeal to those dentists who value quality care over production quotas. Currently the only requirement for setting up a provider account is a credit card.

It’s a great idea in concept, especially for patients without insurance and dentists that prefer consumer-driven care instead of insurance-dictated treatment. If enough healers are ready to take a leap of faith, PriceDoc may become a force that changes healthcare forever.

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We were impressed that when put on the spot between inaugural balls today, President Barack Obama was able to outline his plan to give all people in the United States of America the right to a beautiful, healthy smile. The big question is: just who are his dental advisors?

Obama’s Mastication Initiative for America (MIA)

The people of the United States should realize that teeth are a quality of life issue. The government cannot force a citizen to take care of his or her body, nor should a person be penalized for issues that are beyond their control. We have seen the insurance industry take hold of healthcare and overvalue its services. Furthermore, dentists throughout our great nation have resisted the tide of managed medicine and are now capable of not only improving the quality of their patients’ lives, but even the very length of the average American lifespan.

When we look at the technological advances that have been made in dentistry, we know that now is the time for change. It is this administration’s hope that by combining personal responsibility with expert guidance, my Mastication Initiative for America will fulfill the needs of all Americans, not just the ones barely getting by; not just the wealthy, but every one of us.

The details will be forthcoming when I have more than a few breaths of air between dipping my wife on dance floors, but here is a brief outline of the plan:

1. Participation in the plan is voluntary, both for dental providers and for patients.

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Unbiased reporting about the consumers themselves.

It may be hard to believe, but patients all over the country are complaining that dentists aren’t asking them to pay their bills anymore.

For many years, consumers have taken advantage of dental practices’ good will by just “paying when they could” for their dental care. Unfortunately for many offices, this resulted in the expenses of staff time, mailing repeated statements, and simply writing off debts that were never paid.

Now that healthcare financing has come to the market, Consumer Reports (July 2008 issue) is pointing fingers at CareCredit, the Citi Health Card, Chase HealthAdvance, CapitalOne Healthcare Finance, and the dental providers themselves for allegedly taking advantage of the doctor-patient relationship.

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