I never trust faxes.

Except for the occasional antiquated piece of paper that requires a signature that can be penned and sent right back, most of the spam that dribbles out of our office fax machine is a waste of a phone number. And sometimes we’ll even get a fax from someone who is apparently trying to steal our money.

Like this one:

Did you get this fax today, too? Seems like a lot of dentists throughout the country were targeted by some idiot that has never watched TV. Like, duh, don’t you know that there are all sorts of safeguards in this country against scam artists? That sooner or later when you pick up any checks that were mailed to your post office box and then when you deposit one, don’t you think that someone will be watching you?

Okay, so unless the American Dental Association has outsourced its money handling to another part of the country (and they’re not asking for your state and local dues anymore!), it’s pretty safe just to ignore this fax. Or, if you’re feeling creative, you can use it to test the rat-smelling of your business manager, but I wouldn’t recommend the possibility of throwing away over $500 just to reinforce something you probably already know.

Thanks to Dr. Craig Harder for sending me this copy so that I can chuckle at the stupidity of its sender, and possibly warn a few of the less-savvy users of heavy office equipment that the faxes they receive may not always behave themselves.

You have been naughty, fax machine. Time to shut you down.

Jan 19, 2012 UPDATE:

The ADA sent out this eMEMO today:

On January 3, all ADA member dentists with an email address in our database received a special communication from the ADA to alert them about fraudulent invoices that were faxed to many dental offices. As follow-up, we are providing members with an update on what has occurred since our initial communications.

Background

On January 3, a number of member dentists contacted the ADA regarding the fraudulent invoices, prompting the Association to distribute an alert that afternoon to member and nonmember dentists, leadership and staff at state and local dental societies, recognized specialty organizations and other organizations and individuals within the dental community. A standby statement was also prepared for the media.

The alert stated that the ADA does not use fax communications to collect membership dues, and that the ADA does not sell, rent or publish in any way the fax numbers of current or former member dentists in our database. Additionally, all dues invoices for tripartite members are mailed from state or local dental societies, and invoices for other ADA “direct” membership categories are sent by mail as well.

The fraudulent fax appeared to be a standard invoice that asked the recipient to send a $575 payment to the American Dental Association/ADA Association, Membership Processing Dept., P.O. Box 1403, Brockton, MA 02303-1483.

Dentists whose offices were in receipt of a fax as described above were advised to not respond or send payment to the P.O. box.

In a statement from ADA Executive Director Dr. Kathleen O’Loughlin, “Getting the word out and taking steps to protect our members have been our top priorities,” adding that there was no breach of ADA information or member data.

Update on actions by the ADA
The ADA has continued to work closely with U.S. Postal Service authorities. The following is a brief summary of what has occurred to protect our members:

1. On Jan. 5, within 48 hours of hearing about this issue, the ADA filed a civil action in the Boston federal court that issued a temporary restraining order (TRO) requiring that any mail sent to the P.O. box to be held by the U.S. Postal Service and not made available to the individual renting the P.O. box.
2. On January 17, the TRO issued previously was converted into a preliminary injunction, and the file has been unsealed.
3. The U.S. Postal Inspection Service is considering instituting an investigation, and has also referred the matter to the U.S. Attorney’s office in Boston for possible criminal prosecution.

What to do if you received one of the faxed invoices
Do not send a payment. Additionally, if you still have a copy of what you believe may be a fraudulent invoice, please forward it to Tom Elliott, deputy chief legal counsel, by email at “elliottt@ada.org” or by fax to 312.440.2562, along with your name and ADA number.

What to do if you sent a payment to the P.O. box
So far the Post Office in Brockton has received more than 170 pieces of mail to the P.O. box. It is hoped that the action the ADA took to seal the post office box occurred before any checks were received, as the box was empty when it was sealed on January 5.

•As a precaution, if your office has sent a check to the P.O. box, we encourage you to “stop payment” on the check. While there is normally a small cost associated with this, there is also the comfort of knowing your check cannot be cashed.
•We also ask that you contact the ADA Member Service Center at 800.621.8099. ADA staff is assembling a list of dentists known to have sent checks so we can communicate with and reconcile records with the U.S. Post Office. You will be asked to complete a release form that will allow us to verify if the P.O. box has received a check from you. Additionally, we are told the U.S. Postal Service plans to communicate directly with those individuals who have sent mail to the P.O. box.

Dentists are urged to share this information with all staff on their dental team and direct further questions or concerns to the ADA Member Service Center at 800.621.8099.

Guess what? If you’ve ever signed on to participate in a Groupon-type social marketing coupon you may be convicted of Dirty Dancing with the Devil, otherwise known as fee-splitting. And Align Technologies will have none of it. Just to make sure you know that they’re watching you, this memo was sent out to all Invisalign providers today:

December 5, 2011

Dear Doctor,

A small number of Invisalign practices have recently elected to offer their dental services and Invisalign treatment specifically through social coupons such as Groupon and Living Social. In response to this marketing practice, Align has received a number of complaints from other Invisalign customers who highlight that Invisalign is a rigorously regulated class II medical device which requires specialized medical training and a doctor’s prescription. As neither Invisalign nor the associated dental services are generic commodities, these Invisalign customers feel the use of social coupons is not in the patient’s best interests, and is unethical and demeaning to the dental profession.

We agree. In fact, Align does not endorse the arbitrary sale of dental services and Invisalign treatment through social coupons and is not a party to any such offerings. Align believes that the interests of both prospective patients and the practitioner are best protected by requiring a patient examination to confirm a patient`s suitability for Invisalign treatment before extending an offer to treat. Because both your services and each Invisalign treatment are unique (like the needs of each patient), we do not believe that either are appropriate for the web-based, group-buying social coupon process.

You should also be aware that the laws of most States prohibit practitioners from splitting fees with third-parties or non-practitioners. In response to the increase in the sale of medical services through social coupons, there is a growing sentiment that the sharing of fees between a doctor and social coupon sponsor may constitute such an illegal fee splitting arrangement. As a result, we encourage all Invisalign practitioners who may be considering participation in the social coupon process to consult with their attorney to evaluate the legal risks associated with such a transaction.

We hope you find information on these issues helpful. Because the dental services environment is evolving almost as rapidly as the technology itself, we intend to keep you current with our assessment of the latest trends so you can better achieve your practice goals. If you have any questions or comments, please contact your Invisalign representative or email us at customersupport@aligntech.com.

Best Regards,

Dan Ellis
Vice President, North America Sales
Align Technology, Inc.

So dude, if you’re going to try and get new customers with Groupons, just don’t promise to do any actual dentistry! Offer patients something unique that you don’t need a license for, like this suggestion that was offered here at DentalBuzz a few months back!

If not, you’re probably better off using this method of get-’em-in-the-door marketing:

Hey, it’s your choice!

During our clinical careers, most work hours trudge along in that low-production, uneventful kind of way; the clock ticks in the same, annoying drone when a prophylaxis is performed. You could have sworn you saw the same, greasy-looking hamburger and french fries cloud in the sky you observed yesterday during a failed attempt at sealant lecturing, and that grouchy, Irritable Bowel Syndrome patient you treated 6 months ago still refuses to purchase a power toothbrush.

These days are safe; predictable. Without a whisper of high-production excitement to unhinge the banality of those hours, we are denied the unexpected and out-of-body experience that is dental sales. I dare hold my exuberance back when I say those words for fear I may erupt with a fury of irrational giddiness. Hee-hee…

I wait. I wait in vain, for days, when I can give my all and open up the dental doors of productive seventh heaven. Then the days become months. The months may even turn into a year; I feel my superhero selling powers fading into non-credible obscurity.

So, in lieu of my manic cravings to sell dentistry to patients, (because the dentist wants me to) and to quell my thirst to eradicate boredom, I’m forced to let my imagination wander and hope for a rogue, banana-cream pie to explode in my face, a carrier-pigeon fly into my operatory with the answers on how to solve the country’s current economic issues; or even hope for more exploding things. We all have our vices- mine, unfortunately, happens to be laughing at anything and everything absurd.

But, then, the day finally came; I successfully sold dentistry to my patients! They accepted the treatment plans and so much more! I could, once again, hold my head up high, and feel my success within the mega-power of a free market.

My husband wasn’t home to share in a glass of champagne, but that’s OK. A toast: to me! Today was, to date, the most productive day of my career! If I was able to organize a ticker-tape parade just for myself I would, but I have tons of laundry to do so… I’m still amazing!

Allow me to recap the momentous day:

Patient #1: You didn’t think I would talk about braces, did you? You tried to explain your unemployment status to me when I mentioned your anterior crowding, and I simply stated how easy it would be to correct. You sneaky devil, you. Well, I can say, definitively, I rocked your malocclused world! $5000 payment upfront and bam! Oh, dear. My patient has a frowny face. I think I’m losing him. Reel it in, woman. I’ll bring him back to dental happiness.

“Your wife won’t be upset,” I said. “I mean, you’ll find a job soon. Once your orthodontia is completed you’ll be offered one job after the other. What employer wouldn’t want to hire a good-looking man such as yourself- and one with a pending, awesome smile?” My patient stirred a bit in his chair, but managed to turn his frown upside down.

“I have been wanting to do this for a long time. Thank you for talking with me about it.”

“My pleasure,” I said with a warm smile. Cha-CHING!

Patient #3: You know, it’s funny. I didn’t think power toothbrush production was lucrative, but, oh my, was I wrong. The holidays are right around the corner. Why wouldn’t this patient get one for each member of his immediate family? His holiday shopping is finished, electric plaque disruption at his house will be at its finest, and, because he purchased five of these little beauties, the dentist agreed to give him 3% off of his next whitening session! It’s only three-hundred dollars.

The patient seemed a bit concerned about something. I moved my chair in closer. “Is there anything else I can get for you?” I asked. “Well,” said the patient in an irritated voice, “I don’t think my mom will need this. She’s not well.” “I see,” I replied. “Is she home bound?” I asked. “She’s in the hospital,” said the patient.

“That’s alright,” I said kindly. “She can use the brush while she’s there!”

Patient #4: I was simply amazed at the utter rudeness of this woman. I had told her, time and time again, she was not complying with my oral hygiene instructions. I took into consideration her lack of funds and her terminated unemployment benefits, but, the truth is, she brought this upon herself. The dental boss-man gave me ‘that look’ and I knew instinctively what to do; I just hope what’s left of her insurance will cover all 10 sites of the antibiotic. The dentist said I should have placed more of the antibiotic in her mouth, but he seemed pleased I put her on two-month recare visits.

She better find work soon; our in-house periodontist needs some production.

Patient #7: What a nice man; so sweet and funny. Lovely person. I’m going to miss him. I hope he’ll be happy in his assisted living situation. He’s been a patient of the dentist’s for- twenty years or so? He seems quite depressed with the passing of his wife. Poor guy. I don’t understand why his adult children won’t take him in. He would be looked after, cared for twenty-four hours a day, and have someone to talk to.

His kids are so selfish. I told them the implants would only come out to a little less than $5000. The man is on a reverse mortgage, so it’s not like he’s still paying for his home. Jeesh. I don’t see why they won’t help him out financially. I’m sure this gentleman has some retirement funds left. I mean, come on. Give a little. We’ve been giving him free toothbrushes for over twenty years!

Oh, well. No worries. My lecture on the replacement of four of his failed amalgams to crowns seemed to have opened his family’s ears. At least this patient is leaving with a newer mouth- today! Woot! I do hope they told the front desk of my efforts. They should know who held the ‘magic wand’ here. Give credit where credit is due, people.

Patient # 8: Hmm. Her plaque was minimal. Her build-up was completely negligible. Her gingivae was pink, firm, and stippled. There wasn’t anything there! How boring- and how rude. The least she could do is refer some of her friends to the practice. Although, she did purchase three home whitening kits from me… at forty bucks a pack! Booyah! Wonder how long she’ll be on COBRA insurance?

Uh-oh. Looks like she wants to talk. “My insurance is going to end soon,” said the patient sheepishly. “I see,” I replied, nodding my head slowly. The patient continued. “There’s no way I’ll be able to afford the veneers on all those front front teeth,” she said.

I pushed back the patient’s armrest of her chair, and had her follow me to the treatment plan conference room. I handed her the ‘pamphlet of redemption’.

“This is a brochure on CareCredit. It’s fantastic. I’m sure you’ll be approved for the service. I’ll have the office manager come in and talk with you about it.”

“Oh, OK,” said the patient quietly.

How fabulous am I? I don’t know. Genius is difficult to measure.

Patient #11: Thank you. Thank you for accepting my recommendations for full mouth SRP, that implant with crown, and whitening, as well as your glowing compliments to the dentist about my professionalism. You’ve put a smile on my face.

“Will my insurance cover all of this?” asked the patient.

“Your insurance should cover some of it, yes,” I stated.

“Well, what part won’t it cover?” asked the patient in a suddenly testy voice.

“I believe your insurance won’t cover the implant,” I replied.

“That’s the most expensive part of all this! Where am I going to get the money for that? I can’t find a job,” replied the patient.

“I understand. I do. Let’s find out what we can offer you up at the front desk,” I said.

“Do you mean a discount?” asked the patient.

“You bet. I’m sure the dentist would be more than happy to offer you some help,” I replied kindly.

“Well, what kind of a discount would I be eligible for?” asked the patient.

“You know, I’m not sure. Business has been really slow due to the lingering recession, but I’ll inquire for you at the front desk,” I said quietly. My head spun like a metal top when I walked slowly to the reception desk. My internal dialogue went into a panic-stricken, paranoid plea of nervousness.

Please give her a discount. Please give her one. I’ll get my bonus for the implant if they give her a discount. I’m so hungry. I need money for lunch. If I don’t eat something soon I’m going to keel over in front of the doctor, then he’ll think I’m sick and start to wonder if I can keep up with thirty minute prophys and may want to get rid of me and find another hygienist younger and more fit who will be able to handle the schedule and sell more dentistry.

Please, please, please give her the discount…

Whew. This has been the best day ever! I am a goddess of dental persuasion and an inspiring team player. I am a glorious specimen of professionalism, kindness, and knowledge and only a few may stand in awe of my greatness. The dentist said I shouldn’t have offered that last patient a five percent discount on her implant, but he seemed pleased that she accepted the treatment. My superhero potency has returned full strength. I am devoid of all negative thoughts, and the force I have as a hygiene-selling-powerhouse is pulsing through my veins.

I. AM. INVINCIBLE.

Now… what will my $5.00 incentive check buy me for lunch today?

New patient marketing is all about finding clients that will bring repeat business, refer their friends and family, and basically spread good vibes about you to the surrounding community. But lately the social coupon craze has poured mud into the water, causing consumers and business owners alike to lose sight of these goals. The result is second-class service that most customers begrudgingly accept because, well, it’s a DEAL!

A few months ago I purchased one of these group coupons for 60 percent off of a full auto detail from a local car wash. Not only was I disappointed with the way I was treated once I redeemed my voucher, I realized that dentists often get stuck by the same traps that caught our car wash business owner when offering any sort of discount.

Rule 1: You should treat Groupon patients the same as your regular patients.

Two weeks ago I left my second voice mail message at the detailing center. The first phone call was never returned the week previous, but this time the owner called me back immediately. Maybe this was going to work out after all. Yes, he could reserve an appointment for me on the day I asked, but because a lot of people are trying to use their vouchers before they expire, he says the only time he can see me is for an early morning drop off. Not a problem.

So last Friday I drop the car off without incident. The owner assures me that the service will be superb, and I am like, hey, maybe these social coupon deals are worth my time. What a way to “kick the tires” and make sure that a business meets my needs, right?

Right? Ehh, not so much. Basically I got a $70 detailing for $70. If I’d paid the regular price of $179 and they’d called what they did to my car “detailing” I would have made them stay there another hour to go back over all the idiotic things that were missed, with me glaring over them for the inconvenience. And maybe I’d even ask for a HUGE discount.

But I was a pre-pay with my coupon. Instead, it was all I could do to get the heck out of there as quickly as I could. Don’t look back. And don’t go back.

Rule 2: Remember who you are trying to attract.

Out of the 150 auto detailing deals that were purchased during the offer period, only four were in the local area, according to the owner, and he seemed to think that those that traveled out of their way to visit his shop weren’t likely to come back. And then… as one of the four that lived locally, I got treated like one of the out-of-towners! Sheesh.

Not only do you want your marketing efforts to attract more repeat customers than one-timers, when you do have a “keeper” you need to make sure that they value not only your coupon offer but that they can see your Big Picture. In other words, why you signed on to be a Coupon Dentist in the first place. Many patients are hungry to understand your practice philosophy and your ethics. Make sure that you don’t compromise either when you decide to participate in a Daily Deal.

Rule 3: Create an offer with No Regrets.

The worst thing you can do is to go upside-down on a social coupon deal, where it actually costs you money to fulfill an offer. Forget prophys because of the perio thing – you don’t want to gnaw off more than you can occlusally manipulate. But then again, if you don’t make your deal enticing enough you won’t get anyone to purchase it.

You also have to be careful with the cuts you agree to share with the various coupon aggregators, and that you’re not ending up with the super-short end of the stick.

Above all, you don’t want your offer to be a Cheapie Freebie. Whitening kits are notorious for post-coupon exasperation in the dental practice. Take the whitening kit and run, say most of the Deal of the Day playbooks.

My suggestion for a Dental Deal that will attract new patients, enthuse your existing client base, and give your dental team a skip in their step, without tying up valuable chair time? Why not offer something that isn’t even dentistry? Try offering digital smile makeover photo shoots.

Maybe the offer reads like this:

“You want to look like a million bucks, but your teeth might be knocking a few zeroes off that last photo session. The smile designers at Dr. Chill’s Dental Practice can bring Photoshop magic to your mouth with this personalized production starring you and your potential.
What you’ll get (a $50 value):

 • A one-on-one review of your ideas for smile enhancement
• A 30 minute shoot at our own photo studio
• High-resolution professional headshots, including minor retouching and the smile design of your choice, emailed to you

And be prepared to change your LinkedIn photo soon.”

So you charge a small sum for this, say $15. Hopefully the coupon websites will let you do something for this low.  And even though you’ve heard this so much that it’s probably a cliche’ to you by now, keep in mind the most important rule of all:

Rule 4: Under-promise and over-deliver.

The bottom line is that you want to give buyers a reason to become patients.

You can make fun of yourself in your ad copy when you mention that you also want a person to come back as a dental patient. Because that’s like, duh. But you can’t say that “you’ll love us so much that you’ll want to get all that dental work done.” Whatever.

Or you can emphasize how at-home patients will feel in your practice if you have that sort of relaxed environment.  Send each purchaser a note about your practice before they redeem their coupons. But no baiting and switching with high-pressure sales pitches. Keep it real, keep it caring, and most importantly, build a relationship with each person that comes in with the coupon. Everyone knows that it costs money to get dental work done. You just want to be sure that patients have your number when they’re ready to commit.

Think of this deal that you’re building in the same way that you think of magazines. The only reason that publishers let a magazine subscription go out for $12 per year is to create value in the mind of the subscriber (who reads free trade magazines cover to cover? no offense, PennWell publishing!) The real dollars come from the ad revenue, of course.

In that sense, your Groupon (or LivingSocial deal, or whatever program you use) can provide a photo service that professionals are looking for to enhance their online profiles, while at the same time creating low-cost marketing for you that is all about WBID: Warm Bodies In the Door.

And those warm bodies won’t care how much you know how to fix their mouths until they know how much you care*. Sometimes it’s just that simple.

*thank you to Linda Zdanowicz for her dental blog tagline that I tried to paraphrase to fit this article.

by Trish Walraven

This Good Friday is quite the contemplative one, blending the best of tree-hugging and cross-hugging in one wonderful day off of work for most of us.

So when I got a notice in my email box from Hu-Friedy in celebration of Earth Day today, I immediately made the phone call to get our practice started up on the Environdent program. Heaven knows our junk drawer is hard to open, with all the broken cavitron scaler inserts, bladeless curettes, explorers with gnarled tips, bald probes and scratched-up mouth mirrors. It’s a vast nubby world in there, but the hoarder in me just wouldn’t let any of it go, just in case American Pickers made a visit to our office.

Now that I’m signed up, Hu-Friedy’s going to send a bunch of boxes so that I can make our junk drawer look more nice and neat, like the one in their line drawing below. <!>

This is how the Environdent program works:

And HA! I’m going to get a pretty good deal for all that hoarding. For every 12 instruments that we send them to be recycled, we’ll earn one free Hu-Friedy instrument of our choice. When you look at our drawer, that means we’ll be able to get enough explorers to last about ten years.

You too? Well then give them a call next week (they were nice and let everyone go home early so don’t call today) and get your office set up on the Environdent program. For over 15 years Hu-Friedy has been recycling over three tons of surgical steel every year. Request your free Environdent kit at 1-800-HU-FRIEDY (1-800-483-7433), and feel good this Earth Day for keeping stuff out of the landfills, for justifying your obsessions, or for simply being a tightwad.

Didja Know? Hu-Friedy was founded by Austrian immigrant Hugo Friedman in 1908, whose grandson still owns the company today. So Happy Passover to everyone as well!

by Eva Watson

It’s a frustrating time to be a Dental Hygienist nowadays, from an RDH point of view. The lack of job opportunities, discourse over the creation of the Advanced Dental Hygiene Practitioner, and the selling-of-dentistry creed that owners want hygienists to adopt has produced enormous conflicts between dentists and hygienists. And it seems to be getting worse.

The issue appears to be about two things: money and control. That’s my opinion. If others in each field happen to agree with these views, let’s explore further.

As dental health professionals, what can we do to ease the burden of these two issues? How can we find common ground and move beyond the derision and animosity? I respectfully suggest:

NERF Dart Tag NDTL Strikefire Value Pack/ Fight-To-The-Death Match!

Hygienists: Talk about fire power! Well, I mean, they’re darts, but, oh! What foamy NERF fire power!
Dentists: It’s a VALUE pack. You will benefit from this monetarily… if your hygienist doesn’t dart the crud out of you first. Whee!

Mandatory Overtime Marshmallow Blaster Operatory Raids

Soft, sweet, and fat-free, hygienists and dentists may find the shooting of squishy, cylindrically-shaped goodies a much needed physical and mental release from the constant day-to-day fight for control, respect, and reduced overhead. Thank you, thinkgeek.com. I’m forever in awe of your geekdom.

Star Wars: The Clone Wars Lightsaber Duels (Wii) for Ultimate Dental Supremacy

Dentists: you automatically have to be the villain, but don’t worry. You can choose General Grievous, Count Dooku, or Anakin Skywalker. I would select General Grievous myself just because he was so very bad and evil.

Hygienists: I expect you to choose Yoda because he packed much wallop, was very wise, and had lots of experience behind him. The choice is yours, of course.

There are many ways in which to find balance between dentists and hygienists. I’m certain one day we will all work together in harmony.

It’s cold out there, isn’t it? Well, here. Seek refuge from the frigid entrails of winter and sit your bottom down. Try to relax. There. Doesn’t that feel better? Of course, it does. I made a big pot of my split-pea soup. It is good, isn’t it? I’m glad you like it. Now… WHAT THE HELL HAPPENED TO THE MONEY?!

Did it just float away somewhere into the abyss of dental folly? Was it poorly managed by a pack of flying wombats? Or, worse yet, was it engulfed by a colossal kettle of tiny nuns as they were shouting, “Sweet nectar of the gods! Give us more!”

Patients trusted you. Now they have to find another dentist, pay more money for uncompleted treatment, and take unpaid days off from their jobs to finish major dental work. Some of these patients may have to take out additional loans just to see a new dentist.

What are all those patients to do? What happened to their money? What new jobs will be waiting for the assistants and hygienists? What will the office managers micromanage? What are-would you put that bloody spoon down! The soup can wait!

I must ask; do you think you got a bit too greedy? Did the money just slip through your fingers when you thought to yourself, “Well, I could use another vehicle. No problem. I’ll just raise the fees.”? I hate to be the one to break this to you but the clearly obvious must be stated; never, ever handle money ever again. Ever.

Now, I hate to appear like a rotting, fetid peach but I’m going to have to ask that you finish your soup and march back home. The mess that has occurred due to the blatant negligence of monetary mismanagement is gonna be a doozy to clean up. That’s going to suck.

On second thought, stay here. This is your mess. You clean it up.

Eva Watson has been an RDH for five years.  She is a freelance writer who resides with her family in Highland Park, Illinois and enjoys making and eating soup.

Actually, William Shatner has nothing to do with dentistry. And that’s a good thing.

The familiarity with Priceline’s marketing is a good place to start, though. Mix in a few thousand medical and dental professionals who are willing to try a similar technique to improve their new patient flow and you’ve got a website called PriceDoc.

For an average of about $50 per month for a spot on the PriceDoc website, you can give percentage discounts, allow patients to negotiate for prices, or simply state your fee for specific procedures. Like a porcelain crown. Can you imagine someone on the internet seeing that your crown fee is less than the other dentist down the street, and then coming to you instead, and paying cash?

Or if you put the shoe on the other foot, have you tried shopping for that gall bladder surgery that you’ve been needing for a while?

PriceDoc went national about six months ago, and has yet to post any impressive procedure price wars between healthcare providers. There’s also no way to know if a dentist is as good as they say they are on their advertisement, so it’s difficult to predict whether or not this type of marketing will appeal to those dentists who value quality care over production quotas. Currently the only requirement for setting up a provider account is a credit card.

It’s a great idea in concept, especially for patients without insurance and dentists that prefer consumer-driven care instead of insurance-dictated treatment. If enough healers are ready to take a leap of faith, PriceDoc may become a force that changes healthcare forever.

__________

In the meantime, consumers already have the ability to price out the average cost of many common dental procedures without having to compare dentists’ fees directly. The website Healthcare Blue Book offers suggestions based on a patient’s zip code, and even recommends taking a printout of the “fair cash price” to your office when an estimate is presented for anticipated dental work. Blue Book prices are generally above standard insurance contract rates, and considered fair compensation for cash-paying patients.

Patients should probably be glad, though, that dentists can’t use the Blue Book in reverse to judge the condition of a person’s mouth beforehand.

Are the computers in your practice ready for Windows 7?  You are most likely still running Windows XP because  your practice management and digital radiography software/hardware was not compatible with Vista.

Now is a good time to look at some computer upgrades and prepare yourself for Windows 7. A good way to start this process is to look at refurbished equipment. While many of the top manufactures offer refurbished equipment none do it better than Dell. To help you get started we are including a few links and couple of newly minted coupon codes, but you better hurry the deals and codes won’t last forever.

www.delloutlet.com

15% off coupon on all refurbished Precision Workstations
(expires 10/14) ?MWG3ZLB4ST2T6

10% off coupon on all refurbished PowerEdge Servers
(expires 10/14) K10HLL96J1M$WZ

15% off coupon on all refurbished Laser Printers
(expires 10/14) 8XWXWHZHSKW522

15% off coupon on all refurbished Latitude and Tablet laptops
(expires 10/14) 8DVFH307$J?WWD

Just enter these codes in your cart to save your practice some money, and don’t forget that all refurbished equipment comes with the same warranty and support as new equipment. You can also follow them on Twitter.

We were impressed that when put on the spot between inaugural balls today, President Barack Obama was able to outline his plan to give all people in the United States of America the right to a beautiful, healthy smile. The big question is: just who are his dental advisors?

Obama’s Mastication Initiative for America (MIA)

The people of the United States should realize that teeth are a quality of life issue. The government cannot force a citizen to take care of his or her body, nor should a person be penalized for issues that are beyond their control. We have seen the insurance industry take hold of healthcare and overvalue its services. Furthermore, dentists throughout our great nation have resisted the tide of managed medicine and are now capable of not only improving the quality of their patients’ lives, but even the very length of the average American lifespan.

When we look at the technological advances that have been made in dentistry, we know that now is the time for change. It is this administration’s hope that by combining personal responsibility with expert guidance, my Mastication Initiative for America will fulfill the needs of all Americans, not just the ones barely getting by; not just the wealthy, but every one of us.

The details will be forthcoming when I have more than a few breaths of air between dipping my wife on dance floors, but here is a brief outline of the plan:

1. Participation in the plan is voluntary, both for dental providers and for patients.

2. Payments will be made directly to patients on a yearly basis, with the exception of the Lump Sum plan that is described in line 6.

3. All participating dental practices will engage the use of a government-approved method of data gathering and reporting, to be agreed upon in the future, but possibly a special watermarked panoramic digital image that can be submitted to the Department of Health and Human Resources. This will significantly decrease the ability for fraudulent reporting on patient status.

4. Each person under the age of 30 will be required to have yearly dental images submitted on their behalf for reimbursement by the federal government. There will be a fixed amount allowed per person, regardless of actual care rendered. i.e. $500 per year per person under 30. Under no circumstances will any funds be reimbursed if basic preventive measures were not pursued by the patient or their family.

5. Third Molar Extraction will be considered a medical expense, as will any congenital deformity that is currently considered the arena of oral maxillofacial surgeons, so is excluded from the MIA plan.

6. At the age of 30, regardless of previous dental history, all citizens will be eligible for Dental Implant Screening (DIS). Because of the excellent properties of implants versus natural teeth regarding the elimination of the periodontium and thus the link to systemic disease, it is the MIA’s recommendation for DIS to be implemented before dental disease is likely to permanently affect a person’s whole health. Those who are at risk for losing their teeth, who have already lost teeth, or who simply make the choice of not wanting to maintain their teeth will, at this time in their lives, be given the opportunity to have all their teeth removed and have dental implants placed instead. This is a Lump Sum, and will include a preventive appliance to be worn at night. Any person who has implants with DIS will not be able to participate in the MIA after having implants placed.

7. DIS practitioners will work directly for the government, be well-trained, and well-compensated for their expertise.

8. From the age of 30 onward, payments from the MIA will be based on the number of healthy, maintained teeth that a patient displays in the accepted yearly imaging submitted. Included as healthy teeth: those with no restorations, restored teeth with no active defects, teeth with successful root canal therapy, periodontally involved teeth with no bone loss noted within the past year, and dental implants. Teeth that would not be counted for MIA payments: Broken teeth, retained root tips, teeth with active decay, and teeth showing periodontal involvement that has progressed since the previous submitted image.

This is the plan that will ensure that all Americans will be able to smile proudly, whether it is a God-given smile or one granted to them by choice, and no longer will we as a nation be faced with lost work time, emergency room visits, and other troubles caused by bad teeth. After all, this is the very soil where the “Hollywood Smile” was born, and so I ask you to consider what is best for our country, for our children, and for dentistry in the new economy to come.